Growth in Sales:
Berlin, 21/09/2009: Targeting leader nugg.ad announces a partnership with the media sales house HORYZON media for the French market. With a portfolio of 29 million unique users per month, HORYZON reaches over 80% of French web users and includes such renowned websites as Expedia, Autodeclics.com, Meteo123.com und Lastminute.com among its customers. This decision by HORYZON media means that yet another large international media sales house has chosen to use nugg.ad. Through the application of Predictive Targeting, advertisers can book target groups directly on the HORYZON media network, defined by socio-demographics and product interests.
“A clear priority at nugg.ad is to extend our pan-European portfolio. HORYZON media not only possesses an impressive reach of 29 million unique users, but also a wide portfolio of diverse channels. In implementing nugg.ad’s technology, HORYZON media can add considerably to its existing attractiveness for advertisers, as we enable advertisers to book target groups which they can only reach with difficulty through channel marketing”, explained Stephan Noller, CEO of nugg.ad.
“By choosing nugg.ad, we have decided in favour of the leading provider in the targeting sector. Predictive Behavioural Targeting offers our advertising customers an efficient way to raise the success of their campaigns on the premium HORYZON media channels to new heights. With nugg.ad, advertisers can address their target groups very precisely on the most attractive websites in France, such as Mappy.com and Autodeclics.com, and so reduce media loss significantly”, commented Eric Aderdor, CEO of HORYZON media.
The deal with HORYZYZON media adds to the string of successes for nugg.ad so far in 2009, following announcements of new customers in Austria, Sweden and Norway. The company has also been able to steadily build on its position as market leader in Germany by signing new partners such as Axel Springer Media Impact, OMS, freeXmedia, and the eBay Advertising Group.
About HORYZON mediaCreated in February 2004, HORYZON media is an online sales house in charge with the commercialization of renowned web brands. With over 70 broadly-acknowledged editors (Expedia, Autodeclics.com, Annoncesjaunes.fr, Meteo123.com, Lastminute.com, Telemarket, Terrafemina…), HORYZON facilitates contact with an audience of over 29M, representative of over 80% of the total French web users every month. (Source: NNR may 2009)
In January 2006, HORYZON media expanded its reach and spinned of HORYZON clics: the ultimate online performance solution. Supported by a network of over 7 500 editors, HORYZON clics allows marketers to enhance web traffic and to recruit customers at a fixed cost.
Starting October 2007, HORYZON media is a part of YellowPages, who, with 66% of assets, is the main stockholder of our company. HORYZON media has been in charge with the commercialization of the YellowPages website portfolio (PagesJaunes, Mappy, PagesPro, AnnoncesJaunes) since January 2008. This date also marks the moment when HORYZON media becomes the first independent online sales house in France.
HORYZON media enters a brand new and competitive market in January 2008, when it spins off its mobile branch. Today, HORYZON mobile markets several iconic brands of the mobile web scene: Mappy, PagesJaunes, Footmercato, Meteo123, Autodeclics, Easyflirt, and YellowPages’ new free SMS information service – 32008.
In 5 years, HORYZON media has not only been successful in becoming a multi-tasking online sales force, but also in positioning itself as a leading brand on the online French market.
nugg.ad AG, founded in 2006, is the technological leader in providing predictive behavioral targeting solutions for managing advertising in digital media. nugg.ad enables advertisers, media agencies and publishers to significantly increase the impact of their advertising through delivery to relevant target groups. Predictive behavioral targeting employs a unique approach, in which data measuring the surfing behavior of Internet users is enriched in real-time with survey results on socio-demographics, product interests and lifestyle. This is achieved through the generation of predictions (statistical profiles), which contain no personally identifiable data. nugg.ad is the first targeting services provider on the market to have earned the privacy seal of approval from the ‘Independent Centre for Privacy in Germany’ (Un abhängiges Landeszentrum für Datenschutz Schleswig Holstein). The nugg.ad product also received the European Privacy Seal, EuroPriSe. 2008 has already brought nugg.ad the ‘Red Herring 100 Europe’ and the ‘European Seal of E-Excellence’ awards. Berlin’s bmp Media Investors and other venture capitalists have been shareholders in nugg.ad since November 2006. nugg.ad's clients include SevenOne Interactive, Axel Springer Media Impact, eBay Advertising Group, OMS, IQ media, Ströer Interactive, Hi-Media, ARBOinteractive, Unister Media, freeXmedia, allesklar.com, Ekstra Bladet, Scandinavia Online AS (SOL), Tripple@, krone.at, Expressen, Interia, Internet BillBoard a.s., and Austrian daily newspaper, ‘Der Standard’. nugg.ad is based in Berlin, with branch offices in London, Paris und Warsaw.
For more information please visit: www.nugg.ad