Target Group Share:
• BBC Worldwide offers audience-relevant advertising with nugg.ad technology in 12 markets across Europe and North America
• nugg.ad addresses mobile platform: unique and efficient audience targeting
• nugg.ad pleased to add BBC Worldwide, the commercial arm of the world’s leading public service broadcaster, as a new client
Berlin/London, 09.09.2013: nugg.ad is to provide BBC Worldwide with a comprehensive solution for digital brand advertising, which will ensure advertising that is audience-relevant on all mobile user devices and desktops. nugg.ad’s Branding Solutions, a targeting product by Europe’s leading specialist in digital target group marketing and brand engagement measurement, offers BBC Worldwide the ideal infrastructure for its advanced digital brand communications. As a result of the recently signed collaboration with nugg.ad, users can now be targeted specifically according to socio-demographics, product interest or consumer habits via their mobile devices, which works in the same way as nugg.ad’s premium audience solutions in the non-portable sector. nugg.ad will provide its new international client with tools to measure as well as optimise the uplift in brand response.
Measuring the “mental click” is at the core of nugg.ad’s Branding Solutions. nugg.ad developed brand-specific questionnaires for BBC Worldwide in order to analyse the statistical profile of their users. These services will be provided to BBC Worldwide across both desktop and mobile platforms, initially in 12 markets across Europe and North America.
Karim H. Attia, nugg.ad CEO, emphasizes: “With BBC Worldwide, nugg.ad has acquired a major partner with an international reach and reputation. We are extremely excited about the collaboration.” nugg.ad UK Managing Director, Ben Humphry, is delighted: “We are particularly excited about providing these powerful services across BBC Worldwide’s mobile sites and applications, in addition to their desktop sites.”
nugg.ad's solutions adhere to the highest levels of personal privacy, and carry the EuroPriSe European Privacy Seal. nugg.ad guarantees the highest degree of data protection, because neither nugg.ad nor its clients have access at any time to users’ personal data.
nugg.ad AG is the leading provider of target group marketing and supplier of brand engagement measurement in digital media. nugg.ad makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by delivering them to more relevant target groups. Branding campaigns in particular can be implemented more efficiently in the display and video sectors, but also in the mobile sector. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. nugg.ad is opening up new potential with its intelligent data management solution. With this solution, highly-specific audiences are targeted effectively on the basis of intent data. In 2013, nugg.ad launched Programmatic Premium Solutions, a solution which combines automated marketing of premium inventory with reliable target group data to guarantee higher-quality, wider-ranging, more effective RTB premium campaigns. The unique approach of the Predictive Behavioural Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical profiles) without using any data that can be traced to individual users. That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the nugg.ad product is also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL.
The clients of nugg.ad include IGN Entertainment, SevenOne Interactive, Axel Springer Media Impact, OMS, IQ media, Ströer Digital Media, Microsoft Advertising, Unister Media, Glam Media, KRONE.at, Zed digital, OMD, Carat, Vivaki, Starcom and others. In addition to its headquarters in Berlin, nugg.ad has offices across Europe, including Warsaw, Paris, Copenhagen, Amsterdam and London.