CASE STUDIES targeting wins TOMORROW FOCUS Media account

• Major online marketer switches to targeting market leader
• All branding features are bookable
• Predictive behavioural targeting gains strength as market standard

Berlin, 18.10.2010: One of the leading German online marketers TOMORROW FOCUS Media switches to, a market leader in targeting. The number two in the AGOF rankings offers its advertising clients 30.03 million unique users per month, which will be immediately available as standardised target groups to audiences in real time. established the German market standard solution for predictive behavioural targeting for the management of target groups. In quality environments like FOCUS Online,, HolidayCheck and, advertisers can implement and exceed their branding and targeting campaign goals. With features like the branding optimiser and contact class optimisation, provides the perfect infrastructure for this implementation.

"Intelligent target-group management through targeting is one of the top themes of 2010. With, we support a standard of targeting in order to make the success of a campaign apparent to clients in a comparative and, above all, clear manner. To this end, the system offers the necessary interface and access points for both clients and agencies. In combination with the strong environment of our quality portfolio, we expect the best results ", says Martin Lütgenau, managing director of TOMORROW FOCUS Media GmbH.

Karim H. Attia, CBDO adds: "We have always stressed that the job of targeting is not to replace environments but rather to refine the appropriate environments and increase coverage to help online campaigns reach maximum efficiency. With TOMORROW FOCUS Media, a player is also choosing, which is difficult to beat in terms of quality and coverage range. That is the best foundation for successful online marketing."

With over 60 per cent average monthly coverage, TOMORROW FOCUS Media is the second largest online marketer in Germany. AG, which has offices in London, Paris and Warsaw in addition to its Berlin headquarters, also made great strides in 2010: In addition to acquiring TOMORROW FOCUS Media, gained many prestigious new customers, such as the marketing joint-venture AdAudience. Predictive behavioural targeting alone is used by 13 of the top 20 ranked AGOF marketers and serves as the market standard for targeting in Germany.


The online marketer TOMORROW FOCUS Media offers agencies and advertisers the appropriate environment and marketing ideas for any media strategy.  With a multi-award-winning level of performance and innovative products, the company has an extremely wide-reaching and well-known portfolio. The TOMORROW FOCUS Media GmbH is a full subsidiary of the stock-market listed TOMORROW FOCUS AG, Munich.

About AG is the leading provider of Predictive Behavioral Targeting solutions to control advertising in digital media. makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by directing them to more relevant target groups. The unique approach of the Predictive Behavioral Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical profiles) without using any data that can be traced to individual persons. That is why was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the product was also certified with the European Privacy Seal, EuroPriSe. was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, is a company of Deutsche Post DHL.

The clients of include SevenOne Interactive, Axel Springer Media Impact, AdAudience, TOMORROW FOCUS, eBay Advertising Group, OMS, freeXmedia, IQ media, Ströer Interactive, Glam Media, ARBOinteractive, Unister Media, Zed digital, Ekstra Bladet,, Interia, Der Standard, and others. In addition to its headquarters in Berlin, has offices in Warsaw, Paris and London.

Further information is available at

Go back