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Berlin, 20.08.2014: In the online advertising market’s year of automation, nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, has entrenched itself as a targeting specialist for Programmatic Premium campaigns. The newly gained efficiency and transparency of automated advertising especially enhances targeting for small campaigns and specific target groups, including premium segments. nugg.ad responded to the trend towards automation last summer with the launch of its Programmatic Premium Solutions. Today, nugg.ad already optimised 2000 RTB campaigns on its customers’ programmatic platforms - one of them the online branding campaign with the RTB marketer alliance La Place Media and the trading desk of Interpublic Group Cadreon.
Success is measurable: For the X Poker Tour of the online betting platform bwin, via the RTB marketer alliance La Place Media, nugg.ad was able to increase brand awareness by 38% with its Programmatic Premium Solutions. The success of the campaign shows that nugg.ad’s international partners are perfectly prepared for the challenges of an automated future.
Fabien Magalon, Managing Director La Place Media, believes in the quality of nugg.ad’s target group segments provided for the bwin campaigns: “More than ever before, targeting is becoming a key component of advertisers’ digital strategies. The number of targeting campaigns we run together with nugg.ad is increasing from month to month. We are very happy to be able to meet this rising demand effectively with nugg.ad’s solutions.”
Programmatic Premium Solutions refine inventory in programmatic market places. Hence, a new dimension in monetisation at a premium level is now possible. The solutions provide real-time access to a rich collection of data on socio-demographics, consumer behaviour and product interests. The solutions directly measure a branding campaign’s success with regard to brand awareness, brand affinity & purchase intention. On the basis of this data, the solutions then optimise these campaigns in real time. The measurement of a broad range of intent data as well as the specific optimisation of advertising exposure is also possible - exactly those factors that have, for example, led to the efficiency and effectiveness of bwin’s online display campaign.
Karim Attia, CEO at nugg.ad, confirms this effect: “The development of nugg.ad’s Programmatic Premium Solutions was the only logical outcome, based on our expertise, which we have been gathering in the area of addressing target groups since 2006. Just as nugg.ad has been propagating for several years now, this important shift in the online ad market will now lead to a new ecosystem, in the form of a platform for digital brand communication with high quality target groups at scale.”
With strategic partnerships all over Europe, nugg.ad’s Programmatic Brand Advertising has significantly picked up steam. Together with nugg.ad, Berlingske Media and Improve Digital realised joint Premium Programmatic campaigns in the Danish market. The German media agency holding VivaKi benefits from customised target group segments that are integrated into their real-time advertising AoD (Audience on Demand) platform. The SmartX Platform also uses nugg.ad and its Programmatic Premium Solutions for further-reaching optimisation of video advertising campaigns. Another example can also be found in the Polish market, where Havas Media has opted for nugg.ad’s real-time campaigns.
About nugg.ad - Europe's Audience Experts:
nugg.ad was founded in 2006 and is Europe's largest targeting platform with cutting edge real-time technology for audience targeting, efficient brand advertising and data management. Powered by machine learning, the company enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising - on direct sales or programmatic platforms. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. For its unique data protection approach, nugg.ad has been awarded several privacy certificates, such as the EDAA Trust Seal by ePrivacyconsult GmbH in recognition of its exemplary Online Behavioral Advertising practices and the European Privacy Seal, EuroPriSe. nugg.ad is a company of Deutsche Post DHL since 2010 and has a number of strategic partnerships with global players including VivaKi, Carat & OMG on the agency side, publishers such as Axel Springer Media Impact, OMS & Bauer Media as well as advertisers like Burger King, bwin, L'Oréal, Kellogg's & Hewlett Packard. nugg.ad has offices across Europe including Berlin, London, Warsaw, Paris, Copenhagen, Oslo, Milan and Amsterdam.