CASE STUDIES promote Marketing and Communications Director as it focuses on UK growth

Ilana Rolef assumes new responsibilities

In addition to marketing, she will be responsible for UK market

Focus on the expansion in the UK market

Berlin, 22nd August 2011: Europe’s largest targeting platform has promoted Ilana Rolef, Marketing and Communications Director at, to the position of Vice President of Marketing. In this new role Rolef will be adopting a stronger focus on sales as well as overseeing’s marketing activity in the UK, where the firm is looking to expand.

“Ilana Rolef's appointment to Vice President of Marketing is well-earned in light of her outstanding work and contributions which have helped achieve the market leading position it holds today. In her new role, she will boost’s position in the UK market considerably,” says Karim H. Attia, CBDO

“I’m really looking forward to getting stuck into my new role. In addition to marketing activities, one of my priorities will be to strengthen our team's position in the UK where we are looking to significantly increase our business activity over the coming year,” added Ilana Rolef, Vice President of Marketing.

Rolef has been working for for three years. Previous to this, she was in charge of media and marketing activities at Viacom Brand Solutions and at the children's television station Nickelodeon. Prior to Nickelodeon she worked at Grundy Light Entertainment where she was responsible for communications surrounding the programmes DSDS (German Idol), The Swan and Herzblatt.

About AG is the leading provider of Predictive Behavioural Targeting solutions to control advertising in digital media. makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by directing them to more relevant target groups. The unique approach of the Predictive Behavioural Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical estimates) without using any data that can be traced to individual persons. That is why was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the product was also certified with the European Privacy Seal, EuroPriSe. was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, is a company of Deutsche Post DHL.

The clients of include SevenOne Interactive, Axel Springer Media Impact, AdAudience, TOMORROW FOCUS Media, eBay Advertising Group, Bauer Media, OMS, freeXmedia, IQ media, Ströer Interactive, ARBOinteractive, Hi-media, mediasports, Unister Media, Ekstra Bladet, Berlingske Media,, Glam Media, Jyllands-Posten, Politiken, Inform Media, Dennis Publishing,, Omnicom Media Group, Zed digital, Interia, Der Standard, and others. In addition to its headquarters in Berlin, has offices in Hamburg, Cologne, Warsaw, Paris, Copenhagen, and London.

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