Growth in Sales:
•Targeting service provider nugg.ad opens a branch in Copenhagen
•New team responsible for market development in Nordics
•Market leadership in Denmark thanks to new client Berlingske Media
Berlin / Copenhagen, 2 March 2011: Europe’s largest targeting platform, nugg.ad, announces the opening of a new branch in Copenhagen. Alongside the locations in London, Paris and Warsaw, this is the fourth branch office in Europe outside of Germany. From Copenhagen, the new Managing Director Nordics, Thomas Schnoor, is responsible for the business development of the targeting service provider in all of Scandinavia. Thomas Schnoor was previously Director of Digital Research at the market research company TNS Gallup A/S in Denmark. Dannie Nielsen, who was also employed at TNS Gallup A/S, supports him as Key Account Manager. nugg.ad has already been appointed by Berlingske Media, which recently formed the PBT division of a targeting network alongside existing nugg.ad clients Ekstra Bladet and dba.dk. As a result, nugg.ad has already achieved market leadership in Denmark.
“After having already carried out many years of successful targeting in Scandinavia, I am very pleased to now be able to confirm our esteem for this market with a branch office. With Thomas Schnoor, we have a representative on site who combines a huge amount of industry competence with many years of experience in the Scandinavian market", states Stephan Noller, CEO nugg.ad.
“Without a doubt, nugg.ad provides the most developed solution for intelligent target group management on the market. Big players such as Berlingske Media, Ekstra Bladet and dba.dk have already recognized this fact and have optimally set themselves up in the form of a PBT network. I am certain that more customers will follow shortly”, says Thomas Schnoor, nugg.ad Managing Director Nordics.
nugg.ad, founded in 2006, is a Deutsche Post DHL subsidiary and, with Predictive Behavioural Targeting, offers the strongest solution for behavioural advertising on the market. In Germany alone, the company has reached approx. 90% of all Internet users. The nugg.ad system processes more than 12,000 ad server queries per second. For its data protection compliant product the company has received numerous awards, such as the European Privacy Seal EuroPriSe, amongst others.
nugg.ad AG is the leading provider of Predictive Behavioral Targeting solutions to control advertising in digital media. nugg.ad makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by directing them to more relevant target groups. The unique approach of the Predictive Behavioral Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical profiles) without using any data that can be traced to individual persons. That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the nugg.ad product was also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL.
The clients of nugg.ad include SevenOne Interactive, Axel Springer Media Impact, AdAudience, TOMORROW FOCUS, eBay Advertising Group, Hi-media, Dennis Publishing, Tremor Media, OMS, freeXmedia, IQ media, Ströer Interactive, Glam Media, ARBOinteractive, Unister Media, Omnicom Media Group, Zed digital, Ekstra Bladet, Berlingske Media, dba.dk, KRONE.at, Interia, Der Standard, and others. In addition to its headquarters in Berlin, nugg.ad has offices in Hamburg, Cologne, Warsaw, Paris and London