• nugg.ad's new targeting solution provides premium audience segments for RTB campaigns
• Programmatic Premium Solutions is compatible with all leading SSP systems
• La Place Media is already using nugg.ad's latest innovation in its RTB system
Berlin: 27.06.2013: Europe's leading provider of digital target group marketing and brand engagement measurement, nugg.ad, is expanding its range of targeting solutions with Programmatic Premium Solutions. With this product, nugg.ad has created a solution which combines automated marketing of premium inventory with reliable target group data to guarantee higher-quality, wider-ranging, more effective RTB premium campaigns. Premium target group information can now be collected and sent via interfaces to all relevant SSP systems including Improve Digital, PubMatic, Rubicon Project and Yieldlab.
Programmatic Premium Solutions' core focus is the processing of inventory for programmatic marketplaces to create a new dimension of premium level monetisation. Programmatic Premium Solutions captures valuable data in real time on socio-demographics, consumer behaviour and product interests. It also offers a direct measurement of a campaign's success, targeted optimisation of advertising volumes through management of ad exposure frequency, as well as a wide spectrum of intent data.
nugg.ad CEO Stephan Noller is eager to begin the new chapter in the company's story: "With our new product, we are taking the decisive step to make premium bookings possible in the RTB arena. Programmatic Premium Solutions enables us to deliver relevant, wide-ranging target group data to advertisers, media owners and agencies."
The RTB premium media owner, La Place Media, has already placed its trust in nugg.ad's experience and expertise. The French marketing network, which covers 120 premium media sites and over 29 million unique users each month, has been using Programmatic Premium Solutions since May 2013 to combine automated marketing of premium inventory with specific target groups.
Fabien Magalon, CEO of La Place Media, has found the pioneering venture invaluable: “Data is now at the heart of advertisers’ marketing strategies and planning. Thanks to our analysis of the online habits of our 29 million internet users, measured across 120 websites and over one million URLs, we can now offer our clients a predictive behavioural targeting product that is fed by a unique density and diversity of data. This innovation in itself is a
symbol and affirmation of the collaborative strategy that has been the hallmark of La Place Media ever since its launch.”
nugg.ad guarantees maximum data security with its new targeting solution, and uses aggregated data to ensure optimum data protection.
nugg.ad AG is the leading provider of target group marketing and supplier of brand engagement measurement in digital media. nugg.ad makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by delivering them to more relevant target groups. Branding campaigns in particular can be implemented more efficiently in the display and video sectors, but also in the mobile sector. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. nugg.ad is opening up new potential with its intelligent data management solution. With this solution, highly-specific audiences are targeted effectively on the basis of intent data. The unique approach of the Predictive Behavioural Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical profiles) without using any data that can be traced to individual users. That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the nugg.ad product is also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL.
The clients of nugg.ad include IGN Entertainment, SevenOne Interactive, Axel Springer Media Impact, OMS, IQ media, Ströer Digital Media, Microsoft Advertising, Unister Media, Glam Media, KRONE.at, Zed digital, OMD, Carat, Vivaki, Starcom and others. In addition to its headquarters in Berlin, nugg.ad has offices across Europe, including, Warsaw, Paris, Copenhagen, Amsterdam and London.