CASE STUDIES goes Programmatic in South Africa: SouthernX Digital launches its real time targeting solution with

  • kicks off business in South Africa: first partner is SouthernX Digital
  • South African Premium Private Marketplace SouthernX and offer RTA together
  • Buyers purchasing inventory from SouthernX benefit from’s data protection services

Berlin, Germany/Cape Town, South Africa, 23rd July, 2015. Premium Private Marketplace SouthernX and, technology specialist in the fields of smart data management and digital brand advertising, just signed their strategic partnership for the South African digital market. SouthernX gives advertisers the opportunity to buy premium digital inventory from publishers local to Sub-Saharan Africa through real-time bidding auctions. Together they offer enhanced real time analytics to advertisers and agencies. Following from this partnership, SouthernX will market its website portfolio using’s machine learning technology including predictions, brand engagement measurement and brand optimisation.

Due to its innovative target group marketing and machine learning technology, offers SouthernX not only standard predictions on socio-demographics, product interests, affinities, consumer behaviour & attitudes, but also campaign-specific predictions on brand metrics and on contact class management. On the basis of this data,’s Programmatic Premium Solutions then optimise online branding campaigns in real time.

“As a coalition of premium publishers, SouthernX has created a digital marketplace for advertisers and sellers to buy and sell display, video and mobile advertising space programmatically. While we allow various demand side platforms access to the local African inventory through the SouthernX console, publishers can also choose with whom they would like to do business and set predefined rules for trading creating the private aspect of our media marketplace. In our coalition portfolio we partner with all the sites, Gumtree, Automart, Junkmail and Mweb”, says Paula Raubenheimer, MD of SouthernX.

Stéphane Printz, Director Sales & Business Development at, about the new partnership with SouthernX in South Africa: “Moving to South Africa with the product is a major step for us and we are excited to have won SouthernX as our first partner. Together we offer the African digital market a versatile and efficient targeting solution which is accompanied by our consulting expertise and certified data protection services.” takes various measures to ensure that the privacy of users is compliant with European law at all times. does not use any personally identifiable data, such as name, address, email or IP address.


About SouthernX:

The SouthernX media marketplace works on the sell side of programmatic buying. It provides publishers with a South African based ad exchange platform and advertisers with the opportunity to buy premium and exclusive digital inventory from publishers local to South Africa and Sub-Saharan Africa through real-time bidding auctions. SouthernX provides a customised, brand safe platform to allow both publishers and buyers to intelligently and safely sell and buy inventory. The technology allows custom categorisation, enforced rules of engagement for sale and purchase, granulated targeting, reporting and hands-on support.


About – Europe’s Audience Experts: was founded in 2006 and is Europe's largest targeting platform with cutting edge real-time technology for audience targeting, efficient brand advertising and data management. Powered by machine learning, the company enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising - on direct sales or programmatic platforms. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. For its unique data protection approach, has been awarded several privacy certificates such as the EDAA Trust Seal and the ePrivacyseal by ePrivacyconsult GmbH in recognition of its exemplary Online Behavioral Advertising. is a company of Deutsche Post DHL Group since 2010 and has a number of strategic partnerships with global players including VivaKi, Carat & OMG on the agency side, publishers such as Axel Springer Media Impact, OMS and Bauer Media as well as advertisers like Burger King, bwin, L'Oréal, Kellogg's & Hewlett Packard. has offices across Europe including Berlin, Warsaw, Paris, Copenhagen, Oslo, Stockholm and Milan.

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