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Berlin, June 18th, 2015. RBC, a leading Russian business media holding, and nugg.ad, technology specialist in the fields of smart data management and digital brand advertising, announce their strategic partnership. Together they will offer enhanced targeting to advertisers and agencies. In this respect, RBC will make use of the Predictive Behavioral Targeting technology of the target group specialist and, thus, secures a competitive advantage through innovative target group marketing and machine learning technology.
RBC occupies a leading position in the news and business media sector and, thus, offers an attractive environment to effectively approach target groups in the areas of news, real estate, automotive, finance, high-tech and lifestyle. Among their online portals are top.rbc.ru, sport.rbc.ru, style.rbc.ru, rbcdaily.ru, realty.rbc.ru, autonews.ru, quote.rbc.ru and cnews.ru.
"RBC embraces new technologies, stays abreast of the latest trends, and tests innovative solutions that can improve products and services offered to its clients. We believe in a great potential of nugg.ad solutions and we hope that our cooperation will contribute to enhanced targeting," says Dmitry Kharitonov, RBC's head of digital business projects.
RBC is now able to address users based on socio-demographics, product interests and consumer behaviours more efficiently through nugg.ad’s Predictive Behavioral Targeting. This way, new methods of planning and implementing of campaigns become accessible for various groups of customers. As premium targeting provider, nugg.ad offers its Russian partner not merely an innovative targeting solution but also substantial consulting. This combination maximises campaign success and guarantees a long-lasting target group approach across websites.
Stéphane Printz, Director Sales & Business Development at nugg.ad, is delighted about the partnership with RBC: “For nugg.ad, this cooperation represents an important step and a perfect market entry in Russia. Due to their high-reach online portals, RBC offers a great advertising environment to Russian agencies and advertisers, which we will optimise compliant to data protection by our innovative target group management.”
About RBC Group:
A leading multimedia holding in Russia. The company operates on the Internet (rbc.ru and other projects), television (RBC TV business channel) and in print (RBC daily newspaper and RBC monthly magazine) segments. RBC occupies leadership positions in news and business media, as well as in domain name registration and hosting.
About nugg.ad – Europe’s Audience Experts:
nugg.ad was founded in 2006 and is Europe's largest targeting platform with cutting edge real-time technology for audience targeting, efficient brand advertising and data management. Powered by machine learning, the company enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising - on direct sales or programmatic platforms. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. For its unique data protection approach, nugg.ad has been awarded several privacy certificates such as the EDAA Trust Seal and the ePrivacyseal by ePrivacyconsult GmbH in recognition of its exemplary Online Behavioral Advertising. nugg.ad is a company of Deutsche Post DHL Group since 2010 and has a number of strategic partnerships with global players including VivaKi, Carat & OMG on the agency side, publishers such as Axel Springer Media Impact, OMS and Bauer Media as well as advertisers like Burger King, bwin, L'Oréal, Kellogg's & Hewlett Packard. nugg.ad has offices across Europe including Berlin, Warsaw, Paris, Copenhagen, Oslo, Stockholm and Milan.