Berlin, 26/11/2009: nugg.ad, the leading provider of Predictive Targeting, has launched Frequency Targeting. This is a brand new feature which allows frequency boosting to be applied to online advertising campaigns for the first time. Delivering the perfect dose of advertising views to each user has not been possible until now. Frequency Targeting guarantees a significant improvement in achieving the middle range of contact dosages. A statistical model makes a real time evaluation of the number of contacts each user should receive and then ensures that they are delivered. This means that each user receives the minimum optimum number of views.
“Advertising has one basic purpose – to have an effect! For this to happen, it is essential that a user comes in contact with an advert the right number of times, generally in a range of between three and eight views. Although ad server technology already allows the number of views to be limited, there has been no method so far to ensure the minimum number of views is delivered. nugg.ad’s Frequency Targeting makes this possible for the first time and so prevents large numbers of users from having too few contacts with each advert”, explained Stephan Noller, nugg.ad CEO and Chairman of the Policy Committee at IAB Europe.
Following the unveiling of nugg.ad’s Branding Optimiser, Frequency Targeting is the second ground-breaking new product for the online market to be launched in recent weeks. By applying Frequency Targeting, nugg.ad customers will profit from a considerable increase in efficiency and awareness for their advertising campaigns.
More on the subject of Frequency Targeting can be found in Stephan Noller’s blog:
nugg.ad AG, founded in 2006, is the technological leader in providing predictive behavioral targeting solutions for managing advertising in digital media. nugg.ad enables advertisers, media agencies and publishers to significantly increase the impact of their advertising through delivery to relevant target groups. Predictive behavioral targeting employs a unique approach, in which data measuring the surfing behavior of Internet users is enriched in real-time with survey results on socio-demographics, product interests and lifestyle. This is achieved through the generation of predictions (statistical profiles), which contain no personally identifiable data. nugg.ad is the first targeting services provider on the market to have earned the privacy seal of approval from the ‘Independent Centre for Privacy in Germany’ (Un abhängiges Landeszentrum für Datenschutz Schleswig Holstein). The nugg.ad product also received the European Privacy Seal, EuroPriSe. 2008 has already brought nugg.ad the ‘Red Herring 100 Europe’ and the ‘European Seal of E-Excellence’ awards. Berlin’s bmp Media Investors and other venture capitalists have been shareholders in nugg.ad since November 2006. nugg.ad's clients include SevenOne Interactive, Axel Springer Media Impact, eBay Advertising Group, OMS, IQ media, Ströer Interactive, Hi-Media, ARBOinteractive, Unister Media, freeXmedia, allesklar.com, Ekstra Bladet, Scandinavia Online AS (SOL), Tripple@, krone.at, Expressen, Interia, Internet BillBoard a.s., and Austrian daily newspaper, ‘Der Standard’. nugg.ad is based in Berlin, with branch offices in London, Paris und Warsaw.
For more information please visit: www.nugg.ad