CASE STUDIES expands nationally and internationally

• Intensive development of product range and algorithms
• Positive developments in the mobile and data segment mean that has been able to take on more staff
• Richard Metcalf appointed the new Director of Mobile Products in London
• Djork-Arné Clevert and Mareike Oetting bolster the Berlin office

Berlin/London, 14.05.2013., Europe’s leading targeting and brand solution specialist, welcomes Richard Metcalf as the Director of Mobile Solutions to its London office. With the new appointment, is keeping ahead of current developments in the online advertising market – particularly in the mobile and data segments. is working intensively on expanding its various targeting solutions on an international scale and on constant improvement of its algorithms. Europe’s largest targeting platform is well prepared for future business from a staffing perspective too.

Richard Metcalf is a mobile veteran.  With 12 years of experience in the industry at companies including Minick, the MIG and Joule, Metcalf has deep knowledge of the mobile advertising market. As Director of Mobile Products, he will be based in the London office, with responsibility for business development of Mobile Solutions across the European market. The current growth of mobile devices means that merchants and advertisers need solutions for precise audience targeting in this area.

Metcalf will support international customers in his role as advisor and product manager and is delighted to join especially at this time: “It is apparent that big brands such as those in automotive and FMCG verticals insist on quality audiences for reach and frequency as well as being able to measure campaign success using metrics such as brand awareness, brand affinity and purchase intent.’s solutions meet these demands. It is exciting for me to be joining the company at this juncture to evangelise the company’s mobile solutions to a market that finds itself in the midst of a transformation from a manual marketplace to a programmatic one where impressions will become more audience targeted.” welcomes three more new faces in its German headquarters. The Berlin office will be boosted by the appointment of Djork-Arné Clevert. A bioinformatics post-graduate, Clevert boasts a long career at the renowned Johannes-Kepler University in Linz, and the Berlin Charité. During his scientific career, the researcher – who has received several awards – has achieved an international reputation for the algorithms he has applied in the context of bioinformatics. He has the technical expertise to develop new machine-learning methods in-house, as well as intensifying cooperation with Prof. Tobias Scheffer from the University of Potsdam. Besides Djork-Arné Clevert, graduate mathematician Sea Ah Yang has been providing comprehensive support since the beginning of the year to the statistics team led by Anna Cremers, Director of Statistics & Insights.

Another new face at the office in Berlin is Mareike Oetting, with responsibility for press relations at a national and international level. From now on she will support the marketing team, led by Ilana Rolef, Marketing and Communications Director. Previously, Mareike Oetting has been involved with various European Commission communication campaigns, and has many years of experience in PR agency work. CEO Stephan Noller is pleased with the increased skills pool at the Berlin and London offices, which demonstrates that is undergoing positive development on both a national and international scale, as well as continuing to make a strong name for itself: “We are delighted to have been able to recruit these four people to join the team. Together we will push the establishment of our mobile solutions to the international market, we will continue to optimise our products and algorithms and are looking forward to a successful business year in 2013.”

About AG is the leading provider of target group marketing and supplier of brand engagement measurement in digital media. makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by delivering them to more relevant target groups. Branding campaigns in particular can be implemented more efficiently in the display and video sectors, but also in the mobile sector. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. is opening up new potential with its intelligent data management solution. With this solution, highly-specific audiences are targeted effectively on the basis of intent data. The unique approach of the Predictive Behavioural Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical profiles) without using any data that can be traced to individual users. That is why was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the product is also certified with the European Privacy Seal, EuroPriSe. was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, is a company of Deutsche Post DHL.

The clients of include IGN Entertainment, SevenOne Interactive, Axel Springer Media Impact, OMS, IQ media, Ströer Digital Media, Microsoft Advertising, Unister Media, Glam Media,, Zed digital, OMD, Carat, Vivaki, Starcom and others. In addition to its headquarters in Berlin, has offices across Europe, including, Warsaw, Paris, Copenhagen, Amsterdam and London

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