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Pioneering predictive behavioural targeting platform makes new senior international appointments and opens new branches in Hamburg and Cologne
nugg.ad, the market leader in predictive behavioural targeting, has appointed Stéphane Printz as Director of International Sales for the French market as it focuses on international growth. Printz will be based in the company’s branch office in Paris as well as its headquarters in Berlin.
Uli Heimann has been appointed Consulting Director International and will also be focusing on the international market. The newly created position will allow Heimann to direct strategic consulting for all of nugg.ad's European locations. He will be working out of nugg.ad's new branch office in Hamburg. Over the last four years, Heimann has been responsible for the business’ consulting department in Berlin.
In addition, nugg.ad is opening a new branch office in Cologne in December, which will operate alongside its existing offices in Berlin and Hamburg.
These new office openings follow nugg.ad’s move into the UK marketplace with the appointment of Ajay Daved in spring 2010 as Sales Director for UK & Ireland. Since his appointment Daved has been focussed on introducing the product to Britain’s leading media agencies, publishers and ad networks.
“In retrospect, 2010 could not have gone better for us. We don't want to rest on our laurels, however, instead we will continue to work on expanding our targeting solutions and moving into new markets. We have made an excellent choice in Stéphane Printz, who will be overseeing our business in France. In addition, Uli Heimann is going to bring our usual high standards to internationalising nugg.ad consulting.” says Stephan Noller, CEO nugg.ad.
“The brand name nugg.ad stands for innovation and premium service combined with absolute data security and loyalty to our customers. Optimising the structure of our company allows us to guarantee our international customers that we will use these assets fully and in the most efficient manner,” says Ilana Rolef, Marketing & Communications Director.
nugg.ad and Predictive Behavioural Targeting have established a market standard used by almost all premium German merchandisers. Deutsche Post DHL is a strong partner for the Berlin company, taking on the neutral role of technology service provider.
nugg.ad AG is the leading provider of Predictive Behavioral Targeting solutions to control advertising in digital media. nugg.ad makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by directing them to more relevant target groups. The unique approach of the Predictive Behavioral Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical profiles) without
using any data that can be traced to individual persons. That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the nugg.ad product was also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL.
The clients of nugg.ad include SevenOne Interactive, Axel Springer Media Impact, AdAudience, TOMORROW FOCUS, eBay Advertising Group, OMS, freeXmedia, IQ media, Ströer Interactive, Glam Media, ARBOinteractive, Unister Media, Zed digital, Ekstra Bladet, KRONE.at, Interia, Der Standard, and others.
In addition to its headquarters in Berlin, nugg.ad has offices in Hamburg, Cologne, Warsaw, Paris and London.
Further information is available at www.nugg.ad