Cost per lead:
•Publishers Jyllands Posten and Politiken on board in Denmark
•Inform Media counts on predictive behavioural targeting in Hungary and Romania
Berlin, 27th June 2011: Europe’s largest targeting platform, nugg.ad, continues to enjoy international growth with new business wins across Denmark, Hungary and Romania. In Denmark, major publishers Jyllands-Posten and Politiken will be using the Berlin-based company’s predictive behavioural targeting solution. nugg.ad has also gained a strong partner in Romania and Hungary in the shape of Inform Media, a subsidiary of the Austrian publishing house Vorarlberger Medienhaus. These new customer acquisitions reinforce nugg.ad’s market leadership in Denmark and Eastern Europe.
“Both Denmark and Eastern Europe recognised the potential of our targeting solution very early on. As a result, I’m all the more delighted that we’ve been able to convince Jyllands-Posten, Politiken and Inform Media with our future vision of digital brand communication, attracting strong partners for nugg.ad in the process”, comments Karim H. Attia, CBDO nugg.ad.
Morten Kallmayer, Head of Sales at Jyllands-Posten / Politiken, adds: “nugg.ad helps us create enormous added value for our advertising clients. Our premium portfolio forms the perfect basis for targeting campaigns and provides the ideal conditions for the features offered by nugg.ad, from branding to performance.
nugg.ad set the course for strong international growth at the beginning of 2011, opening new branches in locations including Copenhagen and Paris, and expanding its international team. The strategy is paying off: nugg.ad attracted clients including Austria.com/plus in Austria and Berlingske Media in Denmark in the first six months of 2011 alone.
nugg.ad AG is the leading provider of Predictive Behavioural Targeting solutions to control advertising in digital media. nugg.ad makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by directing them to more relevant target groups. The unique approach of the Predictive Behavioural Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical profiles) without using any data that can be traced to individual persons. That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the nugg.ad product was also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL.
The clients of nugg.ad include SevenOne Interactive, Axel Springer Media Impact, AdAudience, TOMORROW FOCUS Media, eBay Advertising Group, Bauer Media, OMS, freeXmedia, IQ media, Ströer Interactive, ARBOinteractive, Hi-media, mediasports, Unister Media, Ekstra Bladet, Berlingske Media, dba.dk, Glam Media, Jyllands-Posten, Politiken, Inform Media, Dennis Publishing, KRONE.at, Omnicom Media Group, Zed digital, Interia, Der Standard, and others. In addition to its headquarters in Berlin, nugg.ad has offices in Hamburg, Cologne, Warsaw, Paris, Copenhagen, and London.