CASE STUDIES and Microsoft Advertising expand cooperation to Skype, and Xbox 360 platforms

•    Ideal advertising effect for Microsoft Advertising by the use of
• targeting available for the first time on Skype, and Xbox 360

Berlin, 27.01.2014: Microsoft Advertising has upgraded its Premium-Rotation-Portfolio and is thereby implementing technology. Together with Europe’s leading specialist in digital target group marketing and brand engagement measurement, Microsoft Advertising can now provide a synergy of entertainment, interactivity and a strong advertising impact. Both companies have expanded their current partnership and will now optimise targeted advertising on three further MSA platforms and services – the smart mailbox, the online service of the next-generation Xbox 360 console and the internet telephone provider Skype.

Microsoft Advertising’s Premium-Rotation solution bundles the services of MSN and Skype and of selected premium partners and hence creates an excellent advertising environment, on which it is possible to address more than 10 million unique users per month with intelligent advertising.

With predictions, Microsoft Advertising will now also optimise its Skype and Xbox multi-screen solutions as well as versaTiles, the specially created advertising format for This makes it possible to reach users with targeted online advertising across multiple environments, while maintaining full data privacy. At no time does Skype, Xbox 360 or make use of subscriber’s data or view user emails. For this exemplary behavior in Online Brand Advertising, the EDAA Trust Seal was recently awarded to

For the deployment of its solution, makes use of the whole range of its Predictive Behavioural Targeting technology, making the provision of relevant advertising to specific target groups possible. Moreover, the technology allows advertisers to plan efficient and budget-optimised campaigns. 

“Thanks to the corporation with, we can now address target groups in real time, whereby’s predictions also significantly reduce our advertising wastage”, said Markus Frank, Director Advertising & Online Microsoft Advertising and Board Member of Microsoft Germany. “The expansion of our cooperation to popular services such as, Skype and Xbox 360 is another step towards a successful partnership, from which both consumers and our customers benefit equally.”

“With Skype, and Xbox 360, Microsoft Advertising has unique and high-quality advertising environments on offer. Together with, advertisers are able to reach their target groups in very specific contexts of use, which they can selectively harness for their purposes“, said Christian Elsner, Director Sales & Business Development at

About Microsoft Advertising:

Microsoft Advertising is a digital marketing offer from the Microsoft Corporation. The international provider offers advertising clients and website publishers digital marketing solutions, an extensive portfolio of strong, established online brands and leading advertising technology. The offer currently includes the online products MSN, Windows Live, Xbox Live, and performance networks, the marketing on content on mobile devices, video advertising and partner programmes. Microsoft Advertising is a member of the AGOF, the IVW and the OVK, the Circle of Online Marketers in the Bundesverband Digitale Wirtschaft (BVDW; the German Association of the Digital Economy) e.V., and according to AGOF “internet facts” of January 2012 ,covers a range of 15.74 million unique users (January 2012). Under the management of Markus Frank, Director Sales & Marketing, Microsoft Advertising employs a workforce of 50 and is represented in Munich, Hamburg, Cologne and Bad Homburg. Microsoft Advertising is a division of Advertising & Online, which amalgamates all of Microsoft's online activities.

Further information on Microsoft Advertising is available at and from Twitter at

About AG is the leading provider of target group marketing and supplier of brand engagement measurement in digital media. makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by delivering them to more relevant target groups. Branding campaigns in particular can be implemented more efficiently in the display and video sectors, but also in the mobile sector. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. is opening up new potential with its intelligent data management solution. With this solution, highly-specific audiences are targeted effectively on the basis of intent data. In 2013, launched Programmatic Premium Solutions, a solution which combines automated marketing of premium inventory with reliable target group data to guarantee higher-quality, wider-ranging, more effective RTB premium campaigns. The unique approach of the Predictive Behavioural Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical profiles) without using any data that can be traced to individual users. That is why was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the product is also certified with the European Privacy Seal, EuroPriSe. was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, is a company of Deutsche Post DHL.

The clients of include BBC Worldwide, AT Internet, IGN Entertainment, SevenOne Interactive, Axel Springer Media Impact, OMS, IQ media, Ströer Digital Media, Microsoft Advertising, Unister Media, Glam Media,, Zed digital, OMD, Carat, VivaKi, Starcom and others. In addition to its headquarters in Berlin, has offices across Europe, including Warsaw, Paris, Copenhagen, Amsterdam and London.

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