Berlin, July 27th, 2009: nugg.ad, the European market leader in Predictive Behavioral Targeting, expands it’s activities into the Czech market and announces a joint cooperation with Internet BillBoard a.s., a market leading adserving technology provider in the Czech Republic. Internet BillBoard has already won two high quality customers, MAFRA and CET21 for nugg.ad’s Predictive Behavioral Targeting. Together, MAFRA (iDNES.cz) and CET21 (NOVA), reach more than 50% of the Czech internet population. As a result, nugg.ad gains market leadership and dominance as the preferred Targeting solution on the Czech market.
“We are very happy to have gained the position as market leader in the Czech Republic together with our partner Internet BillBoard a.s.. As a leading provider of adserver technology, Internet BillBoard is the ideal partner for nugg.ad and with Predictive Targeting now offers it’s customers the possibility to address target groups precisely and efficiently“, says Stephan Noller, CEO nugg.ad.
“nugg.ad technology brings a remarkable added value to the clients of BBelements Ad Server - among others to IDNES.cz news portal or to private television's NOVA internet portal. They are now capable, exclusively on the market, to provide targeting to concrete and well defined target groups. The combination of BBelements Ad Server and nugg.ad's PBT brings the publishers a possibility to substantially improve effective utilization of their ad inventory, better monetisation and a new source of clients who could not previously target their clients on internet effectively. The advertisers benefit from increased efficiency of their ad spendings as PBT targeted campaigns need less ad inventory and have better conversion rates. The PBT technology will also be available for customers of BillBoard - the biggest banner exchange network in Czech Republic”, states Karel Pavlicek, CEO Internet BillBoard a.s.
Besides Germany and the Czech Republic nugg.ad is the market leader and preferred partner in Scandinavia, Central and Eastern Europe, and Austria. nugg.ad maintains offices in Paris, London, and Warsaw.
About Internet BillBoard a.s.
Internet BillBoard a.s. is a leading provider of IT services, solutions and technology on the Internet advertising market. Internet BillBoard’s business activities are divided into two business units: BillBoardand BB elements BillBoard acts as an operator of the biggest exchange advertising network in the Czech Republic and Slovakia. It offers maximization of income from advertising on customers’ web pages and purchase of advertising space across Internet servers.
BB elements division is an important supplier of services and tools for management of advertising space and advertising campaigns. This system is intended for large and small server owners, agencies and media centers in several European countries.
nugg.ad AG, founded in 2006 by Stephan Noller and Klaus Kögler, is the technological leader in providing predictive behavioral targeting solutions for managing advertising in digital media. nugg.ad enables advertisers, media agencies and publishers to significantly increase the impact of their advertising through delivery to relevant target groups. Predictive behavioral targeting employs a unique approach, in which data measuring the surfing behavior of Internet users is enriched in real-time with survey results on socio-demographics, product interests and lifestyle. This is achieved through the generation of predictions (statistical profiles), which contain no personally identifiable data. nugg.ad is the first targeting services provider on the market to have earned the privacy seal of approval from the ‘Independent Centre for Privacy in Germany’ (Unabhängiges Landeszentrum für Datenschutz Schleswig Holstein). 2008 has already brought nugg.ad the ‘Red Herring 100 Europe’ and the ‘European Seal of E-Excellence’ awards. Berlin’s bmp Media Investors and other venture capitalists have been shareholders in nugg.ad since November 2006. nugg.ad's clients include SevenOne Interactive, Axel Springer Media Impact, eBay Advertising Group, OMS, IQ media, Ströer Interactive, Hi-Media, ARBOinteractive, Unister Media, Ad’LINK Group UK, allesklar.com, Ekstra Bladet, Scandinavia Online AS (SOL), Tripple@, krone.at, Expressen, Interia, Internet BillBoard a.s., and Austrian daily newspaper, ‘Der Standard’. nugg.ad is based in Berlin, with branch offices in London, Paris und Warsaw.
For more information please visit: www.nugg.ad