Nico Lumma the new face of incubator programme

• appoints the successful start-up strategist for its incubator programme
• Online specialist appeals to innovative start-ups to exchange ideas with

Berlin/London, 18.07.2013: Europe’s leading provider of digital target group marketing and brand engagement measurement,, has gained a well-known face from the German start-up scene for its incubator programme in the shape of Nico Lumma. The experienced online specialist will work for from now on to acquire and promote new business models – in particular data-driven business models. Lumma represents the link between the German start-up scene and Lumma was previously employed as COO of Digital Pioneers, and as Director of Social Media at Scholz & Friends.’s incubator programme, which was launched in October 2012, is worlds apart from others of its type. offers a special range of services for incubators, with the aim of acting as the driving force of innovation as well as a promoter of idea generation from the data sector. also focuses its energies in particular on promoting technical start-ups that fit in well with the company’s infrastructure. The key factor is providing added value for the user, whose interests are the central focus, and working out how services and data from advertising activities can benefit the user in other ways to achieve even better solutions.

Nico Lumma is excited about starting his new role: “’s business model for all aspects of data-driven advertising presents me with a fantastic personal challenge. Developing’s incubator programme and equipping it to deal with new challenges means that I am looking for suitable start-up businesses that develop innovative technology.” So Nico Lumma – who was ranked in “Wirtschaftswoche” magazine’s top 100 most influential internet experts in Germany for 2012 – will from now on be setting his sights on start-ups with a unique tech background and an unbeatable idea, with a view to recruiting them for CEO Stephan Noller is looking forward to working with Lumma in future: “There is hardly anyone else in the German marketplace who has been providing sterling service for as long as Nico Lumma when it comes to discovering and promoting digital innovations. So we are absolutely delighted that we have managed to recruit him for our incubator programme.”

If a data business idea fits in with the ecosystem, a cooperation agreement is set up to commission the start-up to design/develop services that are useful to all aspects of’s portfolio. At the same time the start-up company is in a position to draw on’s expertise, receive coaching sessions and make use of the infrastructure. Back at the start of the year, was the first start-up product to benefit from the support given by’s incubator. The mobile app created by start-up The Otherland Group makes it possible for the user to generate reports about important “things” in his life and at the same time find out more about the “things” from other users. Furthermore the app received numerous awards including one for its newly-developed context engine.

About AG is the leading provider of target group marketing and supplier of brand engagement measurement in digital media. makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by delivering them to more relevant target groups. Branding campaigns in particular can be implemented more efficiently in the display and video sectors, but also in the mobile sector. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. is opening up new potential with its intelligent data management solution. With this solution, highly-specific audiences are targeted effectively on the basis of intent data. In 2013, launched Programmatic Premium Solutions, a solution which combines automated marketing of premium inventory with reliable target group data to guarantee higher-quality, wider-ranging, more effective RTB premium campaigns. The unique approach of the Predictive Behavioural Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical profiles) without using any data that can be traced to individual users. That is why was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the product is also certified with the European Privacy Seal, EuroPriSe. was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, is a company of Deutsche Post DHL.

The clients of include IGN Entertainment, SevenOne Interactive, Axel Springer Media Impact, OMS, IQ media, Ströer Digital Media, Microsoft Advertising, Unister Media, Glam Media,, Zed digital, OMD, Carat, Vivaki, Starcom and others. In addition to its headquarters in Berlin, has offices across Europe, including Warsaw, Paris, Copenhagen, Amsterdam and London.

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