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London / Berlin 02.06.2014. nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, has strengthened its position as a pioneer for mobile targeting solutions, by teaming up with Mobsta, a UK-based sales house for premium mobile and tablet ads, to provide audience targeting, brand engagement measurement and brand optimisation for mobile web and mobile app campaigns in the UK.
Until now audience targeting on mobile has not been widely available. By partnering with nugg.ad, Mobsta can now model and build audiences to target mobile consumers across its portfolio of sites and apps with reach and scale, providing added value to its network of mobile sites and apps. With nugg.ad’s brand engagement measurement and optimisation solutions, Mobsta, a partner of the UK's largest, independent, digital advertising sales house, AD2ONE, is also able to efficiently determine the success of mobile brand campaigns in real time.
“Mobsta is a leading sales house representing select premium mobile properties. We look forward to partnering with Mobsta to provide brands with the ability to address audiences at scale and measure campaign success in terms of brand metrics on mobile and tablet media”, said Richard Metcalf, Director of Mobile Solutions at nugg.ad.
John Scorah, Director of Mobsta, is delighted to cooperate with nugg.ad in the future: “The mobile ad market has enormous potential and we are confident that we have found the ideal partner with nugg.ad, as their Mobile Solutions provide our customers with an efficient tool to not only address bespoke target groups but also plan and optimise their mobile campaigns in real time.”
The competitive advantage that nugg.ad provides Mobsta with its Mobile Solutions, is enhanced by the recent “Desktop vs. Mobile” survey by nugg.ad’s Audience & Research unit on behalf of the publisher network OMS, as it provides valuable insight on mobile user behaviour.
For further information about the survey “Desktop vs. Mobile” please visit: www.nugg.ad/en/press/press-releases.html
Mobsta is a UK-based premium mobile and tablet ad sales business dedicated to providing both its publisher and advertiser clients with a powerful and bespoke service. Founded by a team of experienced industry experts, Mobsta delivers effective mobile and tablet advertising solutions on behalf of market leading brands. Mobsta remains independently owned and is headquartered in London with additional overseas offices around the world through its partnership with online display sales specialist AD2ONE
About nugg.ad - Europe's Audience Experts:
nugg.ad was founded in 2006 and is Europe's largest targeting platform with cutting edge real-time technology for audience targeting, efficient brand advertising and data management. Powered by machine learning, the company enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising - on direct sales or programmatic platforms. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. For its unique data protection approach, nugg.ad has been awarded several privacy certificates, such as the EDAA Trust Seal by ePrivacyconsult GmbH in recognition of its exemplary Online Behavioral Advertising practices and the European Privacy Seal, EuroPriSe. nugg.ad is a company of Deutsche Post DHL since 2010 and has a number of strategic partnerships with global players including VivaKi, Carat & OMG on the agency side, publishers such as Axel Springer Media Impact, OMS, BBC Worldwide & Bauer Media as well as advertisers like Burger King, bwin, L'Oréal, Kellogg's & Hewlett Packard. nugg.ad has offices across Europe including Berlin, London, Warsaw, Paris, Copenhagen, Oslo and Amsterdam.