· Successful partnership to be extended to nugg.ad Mobile Solutions
· New offer: efficient and innovative target group approach for campaigns on the Bluewin-Mobile website
· Being the first Swiss partner, Swisscom Advertising counts on mobile target groups
Berlin/Zurich, 11.12.2014. nugg.ad and Swisscom Advertising further developed their partnership on the Swiss advertising market: as of now Swisscom Advertising, the only Swiss marketer for 4-screen solutions (smartphone, computer, tablet, TV) holding the highest national reach, employs nugg.ad’s Mobile Solutions. nugg.ad’s Mobile Solutions represent the perfect answer for efficient target group management on all mobile devices. By applying nugg.ad’s technology to the mobile segment, Swisscom Advertising is the first Swiss partner who takes advantage of the mobile expertise of the target group specialist.
In addition to nugg.ad’s Mobile Solutions, Swisscom Advertising already uses nugg.ad technology in the stationary sector where many branding campaigns already have been successfully implemented. The central focus of this cooperation is not merely a maximum in performance and traceability but also data protection and transparency.
“We are very happy to extend Predictive Behavioral Targeting to mobile target groups as well as to offer an enormous added value to advertisers and media agencies,” says Philipp Scheidegger, Head of Advertising at Swisscom. “Our goal is to deliver optimized advertising across multiple devices – within the same product, format and price segment in order to provide our advertising customers with the best possible support. The implementation of Mobile Targeting brought us an important step closer to this goal.”
“As a result of the partnership with nugg.ad, users can now be targeted specifically according to socio-demographics, product interest or consumer behaviour via mobile devices, analogously to the stationary field,” says Torsten Eckert, Director Sales & Business Development at nugg.ad. “Hence, the possibilities on smart phones or tablets become more attractive for advertisers or marketers. In this respect, it is essential for nugg.ad to completely refrain from using sensitive data like cell phone numbers and not to draw any personal references to any user.”
About Swisscom Advertising:
Swisscom Advertising is the division of Swisscom (Schweiz) AG responsible for ad marketing across electronic media. Currently positioned as leader of a growing market, Swisscom Advertising offers ad customers and agencies premium digital solutions with the widest national coverage on any screen - PC, Mobile, Tablet and Swisscom TV.
More information: www.swisscom.ch/advertising
About nugg.ad – Europe’s Audience Experts:
nugg.ad was founded in 2006 and is Europe's largest targeting platform with cutting edge real-time technology for audience targeting, efficient brand advertising and data management. Powered by machine learning, the company enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising - on direct sales or programmatic platforms. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. For its unique data protection approach, nugg.ad has been awarded several privacy certificates such as the EDAA Trust Seal and the ePrivacyseal by ePrivacyconsult GmbH in recognition of its exemplary Online Behavioral Advertising. nugg.ad is a company of Deutsche Post DHL since 2010 and has a number of strategic partnerships with global players including VivaKi, Carat & OMG on the agency side, publishers such as Axel Springer Media Impact, OMS and Bauer Media as well as advertisers like Burger King, bwin, L'Oréal, Kellogg's & Hewlett Packard. nugg.ad has offices across Europe including Berlin, London, Warsaw, Paris, Copenhagen, Oslo, Milan and Amsterdam.