Paris, 13.01.2014. The online service of Lagardère Publicité announced the launch of its new data offer as well as its first tailor-made targeted campaign for the WITHINGS brand, a developer of applications and smart connected devices.
The campaign, broadcasted on all of Lagardère Publicité’s premium websites, targets "Technology & Gadget Enthusiasts".
Thanks to its partnership with nugg.ad and its Predictive Behavioural Targeting real time technology, the Lagardère Publicité’s data offer allows advertisers to reach their target among over 11.2 million qualified users.
80 targeting criteria are available, including the parameters demographics, product interests, consumer behaviour and purchase intentions. This makes it possible to address marketing targets such as “Male Beauty Lovers”, “Luxury Shoppers”, “Car Buyers” and “Traders” and to create demand-led specific targeting for the various premium media brands of Lagardère Publicité.
About Lagardère Publicité :
Lagardère Publicité was founded in 2007, following the merger of the audiovisual and press boards of the Lagardère group, Lagardère Active Publicité and Interdeco. Positioned across six media platforms (press, radio, TV, internet, mobile and Tablet), Lagardère Publicité is the advertising sales house of the Lagardère Group and supports nearly 150 in-house and external media outlets. The sales house has a rich media offering, which – be it in their content or their multi-channel capacities – includes a number of notable brands such as Europe 1, ELLE, Paris Match, Gulli and Télé7jours. Lagardère Publicité thereby offers media solutions that can be deployed at both a local and an international level, which allows it to provide intelligent solutions for advertisers, media agencies and media consultancy firms.
nugg.ad AG is the leading provider of target group marketing and supplier of brand engagement measurement in digital media. nugg.ad makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by delivering them to more relevant target groups. Branding campaigns in particular can be implemented more efficiently in the display and video sectors, but also in the mobile sector. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. nugg.ad is opening up new potential with its intelligent data management solution. With this solution, highly-specific audiences are targeted effectively on the basis of intent data. In 2013, nugg.ad launched Programmatic Premium Solutions, a solution which combines automated marketing of premium inventory with reliable target group data to guarantee higher-quality, wider-ranging, more effective RTB premium campaigns. The unique approach of the Predictive Behavioural Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical profiles) without using any data that can be traced to individual users. That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the nugg.ad product is also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL.
The clients of nugg.ad include BBC Worldwide, AT Internet, IGN Entertainment, SevenOne Interactive, Axel Springer Media Impact, OMS, IQ media, Ströer Digital Media, Microsoft Advertising, Unister Media, Glam Media, KRONE.at, Zed digital, OMD, Carat, VivaKi, Starcom and others. In addition to its headquarters in Berlin, nugg.ad has offices across Europe, including Warsaw, Paris, Copenhagen, Amsterdam and London.