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Paris/London: 03.06.2013: La Place Media is launching its qualified audience targeting offer and has chosen to put its trust in the skills of nugg.ad, Europe’s leading provider of digital target group marketing and brand engagement measurement, with 1.1 billion unique profiles and the highest standard of certification for data protection (European Privacy Seal), to identify the target audience for all the media owners making up its offer, totalling 120 brand sites.
La Place Media's RTB platform will rely on nugg.ad’s Programmatic Premium Solution to provide an audience layer. La Place Media bases its audience offer on two main propositions: sixteen audience profiles representative of the advertisers’ main marketing targets; a made-to-measure combination from 80 audience targeting variables, grouped in five categories: socio-demographics, affinities, product-interests, purchasing intentions and consumer habits.
Fabien Magalon, CEO of La Place Media, states: “Data is now at the heart of advertisers’ marketing strategies and planning. Thanks to our analysis of the online habits of our 29 million internet users, measured across 120 websites and over one million URLs, we can now offer our clients a predictive behavioural targeting product that is fed by a unique density and diversity of data. This innovation in itself is a symbol and affirmation of the collaborative strategy that has been the hallmark of La Place Media ever since its launch.”
Augustin Decré, Managing Director of nugg.ad France, states: “We are very proud to be able to number La Place Media among our partners. La Place Media was a trailblazer and is nowadays the benchmark in Europe when it comes to premium inventory and RTB. It is important to us to support all media owners in solving their problems related to data and to targeting, so that they can accurately fulfil the requirements of advertisers who are becoming ever more demanding.”
About La Place Media:
LA PLACE MEDIA, pioneer of Premium Display Adexchange and the leading RTB marketplace, sells exclusively the qualified digital audience of more than 120 premium media sites.
LA PLACE MEDIA offers to its demand partners a qualified audience of more than 28M unique users per month (65% reach), across 120 media brands, on 4BN impressions per month.
LA PLACE MEDIA uses the Rubicon Project’s REVV Platform as the underlying technology to power the Premium exchange.
nugg.ad AG is the leading provider of target group marketing and supplier of brand engagement measurement in digital media. nugg.ad makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by delivering them to more relevant target groups. Branding campaigns in particular can be implemented more efficiently in the display and video sectors, but also in the mobile sector. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. nugg.ad is opening up new potential with its intelligent data management solution. With this solution, highly-specific audiences are targeted effectively on the basis of intent data. The unique approach of the Predictive Behavioural Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical profiles) without using any data that can be traced to individual users. That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the nugg.ad product is also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL.
The clients of nugg.ad include IGN Entertainment, SevenOne Interactive, Axel Springer Media Impact, OMS, IQ media, Ströer Digital Media, Microsoft Advertising, Unister Media, Glam Media, KRONE.at, Zed digital, OMD, Carat, Vivaki, Starcom and others. In addition to its headquarters in Berlin, nugg.ad has offices across Europe, including, Warsaw, Paris, Copenhagen, Amsterdam and London.