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LA PLACE MEDIA announces the launch of "Audience Profiling" in partnership with nugg.ad

Paris, 15.10.2014: The offer of "Audience Profiling" permits advertisers to qualify their audience trough 80 variables belonging to five major themes (sociodemographic, product interest, purchase intention, consumer behavior, affinity).

Fabien Magalon, CEO LA PLACE MEDIA: "The audience knowledge is a prerequisite for every efficient communication. "Audience Profiling" is aimed at all advertisers wishing a precise mapping of their audience. The data is based on the surfing analysis of more than 200 websites and 31mio Unique Users."

Augustin Decré, Managing Director Southern Europe nugg.ad, confirms: "The variety of qualified data on La Place Media, thanks to the nugg.ad technology, will help advertisers for the first time to get a precise knowledge of their customers and prospects through the data of the first French private market place.”


About La Place Media:
LA PLACE MEDIA, pioneer of Premium Display Adexchange and the leading RTB marketplace, sells exclusively the qualified digital audience of more than 150 premium media sites.
LA PLACE MEDIA offers to its demand partners a qualified audience of more than 31M unique users per month (65% reach), across 120 media brands, on 4BN impressions per month.
LA PLACE MEDIA uses the Rubicon Project’s REVV Platform as the underlying technology to power the Premium exchange.

 

About nugg.ad – Europe’s Audience Experts:

nugg.ad was founded in 2006 and is Europe's largest targeting platform with cutting edge real-time technology for audience targeting, efficient brand advertising and data management. Powered by machine learning, the company enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising - on direct sales or programmatic platforms. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. For its unique data protection approach, nugg.ad has been awarded several privacy certificates such as the EDAA Trust Seal and the ePrivacyseal by ePrivacyconsult GmbH in recognition of its exemplary Online Behavioral Advertising. nugg.ad is a company of Deutsche Post DHL since 2010 and has a number of strategic partnerships with global players including VivaKi, Carat & OMG on the agency side, publishers such as Axel Springer Media Impact, OMS and Bauer Media as well as advertisers like Burger King, bwin, L'Oréal, Kellogg's & Hewlett Packard. nugg.ad has offices across Europe including Berlin, London, Warsaw, Paris, Copenhagen, Oslo, Milan and Amsterdam.

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