Berlin, November 5th 2009: Karim H. Attia, co-founder of the leading online agency XENION, is investing in nugg.ad AG through his holding company and will become a new board member at Europe’s largest targeting platform. After a sabbatical year and voluntary work, Attia signalled his return to the online marketing business by joining existing members Stephan Noller and Klaus Kögler on the nugg.ad board, where he will use his new position to promote digital target group marketing as a basis for the next generation of online branding. Attia, who was born in 1968 in Hamburg, is the spokesman and co-founder of FOMA, the association of the German Online Media Agencies, and is also active in various committees of the BVDW, AGOF and IVW.
“I am extremely pleased that Karim H. Attia has decided to join nugg.ad. It means we are gaining one of the most distinguished representatives of the digital economy. Karim understands the factors that motivate agencies to book targeting better than anyone in the business, and will use his knowledge to help our customers and to develop our products further,” commented Stephan Noller, nugg.ad CEO and Chairman of the Policy Committee at IAB Europe.
“I have been watching nugg.ad as a company with great interest for a long time now. The fantastic combination of the established Predictive Behavioural Targeting solution, unique market research and target group competencies, and flexible and innovative company structure offer me the perfect platform to build the technological foundation for the future of digital brand communication, working together with the excellent team at nugg.ad. In view of my new position on the board, I can hardly wait to become active in shaping the path the company takes and to give new impulses to the market over and above political level”, added Karim H. Attia, nugg.ad board member and spokesman for FOMA.
After studying information technology, Karim H. Attia began his career in 1989 as a consultant for database and direct marketing within BBDO. From 1989 to 2008, he co-founded the online marketing agency XENION, which he assisted in becoming one of the market leaders in Germany. With the takeover of XENION by the Aegis Media Gruppe in 2004, he went on to co-found the associated digital network Isobar which he helped to build up, as member of the Isobar global management team in central and eastern Europe.
nugg.ad AG, founded in 2006, is the technological leader in providing predictive behavioral targeting solutions for managing advertising in digital media. nugg.ad enables advertisers, media agencies and publishers to significantly increase the impact of their advertising through delivery to relevant target groups. Predictive behavioral targeting employs a unique approach, in which data measuring the surfing behavior of Internet users is enriched in real-time with survey results on socio-demographics, product interests and lifestyle. This is achieved through the generation of predictions (statistical profiles), which contain no personally identifiable data. nugg.ad is the first targeting services provider on the market to have earned the privacy seal of approval from the ‘Independent Centre for Privacy in Germany’ (Un abhängiges Landeszentrum für Datenschutz Schleswig Holstein). The nugg.ad product also received the European Privacy Seal, EuroPriSe. 2008 has already brought nugg.ad the ‘Red Herring 100 Europe’ and the ‘European Seal of E-Excellence’ awards. Berlin’s bmp Media Investors and other venture capitalists have been shareholders in nugg.ad since November 2006. nugg.ad's clients include SevenOne Interactive, Axel Springer Media Impact, eBay Advertising Group, OMS, IQ media, Ströer Interactive, Hi-Media, ARBOinteractive, Unister Media, freeXmedia, allesklar.com, Ekstra Bladet, Scandinavia Online AS (SOL), Tripple@, krone.at, Expressen, Interia, Internet BillBoard a.s., and Austrian daily newspaper, ‘Der Standard’. nugg.ad is based in Berlin, with branch offices in London, Paris und Warsaw.
For more information please visit: www.nugg.ad