Growth in Sales:
•Denmark’s largest job network Jobzonen employs nugg.ad solutions
•nugg.ad offers data-secure branding and performance targeting
Berlin / Copenhagen, August 10th 2011: Denmark’s largest job network, Jobzonen A/S, and Europe’s leading targeting solutions provider, nugg.ad, have announced their partnership. The Jobzonen portal, which is in contact with more than 2.6 million potential jobseekers through their partner network and has more than 185,000 unique users per month, provides advertising space with immense traffic volumes. The newly added integration of nugg.ad’s Predictive Behavioural Targeting solution allows them to intelligently address specific target groups with, based on their job seeking behaviour, carefully selected job advertisements. Forecasts regarding online users’ socio-demographics and product interests are generated based on a combination of market research data, click behaviour and highly-complex algorithms specially developed by nugg.ad. The nugg.ad solution can be used in branding and performance campaigns as well as analytics and content applications.
“We are excited about the range of possibilities offered by nugg.ad’s Predictive Behavioural Targeting solution and provide our customers with essential added value for their campaigns, both in performance and branding applications,” says Christoffer Feilberg, CEO Jobzonen A/S.
“Jobzonen provides a comprehensive and valuable user community. Our targeting solution allows target groups to be segmented, making them more attractive to advertisers. Another unique benefit is our industry-leading data security,” says Thomas Schnoor, nugg.ad Managing Director Nordics.
Jobzonen offers customers a range of other recruiting services in addition to the job portal. The company, established in 1998, is owned by the leading media networks in Denmark: Berlingske Media, Jyllands Posten/Politiken, and TV2. With nugg.ad, Jobzonen A/S has decided for Europes largest targeting platform. In Denmark alone, nugg.ad has a reach of more than 70% of the whole online population.
About Jobzonen A/S
Jobzonen.dk is the largest job network in Denmark. Jobzonen has partnerships with more than hundred Danish and Swedish media. Thus the advertisers will get contact to up to 2.6 million active and passive jobseekers. Jobzonen is owned by the Danish media companies Berlingske Media, JP/Politiken and TV2.
nugg.ad AG is the leading provider of Predictive Behavioural Targeting solutions to control advertising in digital media. nugg.ad makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by directing them to more relevant target groups. The unique approach of the Predictive Behavioural Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical estimates) without using any data that can be traced to individual persons. That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the nugg.ad product was also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL.
The clients of nugg.ad include SevenOne Interactive, Axel Springer Media Impact, AdAudience, TOMORROW FOCUS Media, eBay Advertising Group, Bauer Media, OMS, freeXmedia, IQ media, Ströer Interactive, ARBOinteractive, Hi-media, mediasports, Unister Media, Ekstra Bladet, Berlingske Media, dba.dk, Glam Media, Jyllands-Posten, Politiken, Inform Media, Dennis Publishing, KRONE.at, Omnicom Media Group, Zed digital, Interia, Der Standard, and others. In addition to its headquarters in Berlin, nugg.ad has offices in Hamburg, Cologne, Warsaw, Paris, Copenhagen, and London.