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Highly efficient target group management: econda and nugg.ad start cooperation

Interface allows combination of web analytics and socio-demographic data

Berlin/Karlsruhe, 28th October 2015. econda, one of the leading providers of web analytics and personalisation, and nugg.ad, technology specialist in the fields of Smart Data Management and Digital Brand Advertising, start cooperation. As of now, based on a plug-in, both companies offer their customers the opportunity to combine the entire data pool of econda with the high reach target group insights of nugg.ad.

The integration of nugg.ad data enables e-business operators to conduct even more precise analyses of the users visiting their websites. On the basis of these detailed insights, precisely targeted and accurate online marketing campaigns can be delivered, as well as the ideal approach of their target groups with a maximum reach can be ensured.

Different website areas can be optimised with the permanently obtained knowledge, for example: first-time website visitors receive individual offers to stimulate the first purchase. Another example is to review women’s surfing behaviour on the website, in particular the ones of higher education and with high income. A third example is to increase customer loyalty of existing clients by offering specifically targeted content.

Martin Hubert, CEO nugg.ad, sees the partnership as an innovative added value joint customers will benefit from: “Together both companies offer an innovative pool of data which finally gives marketers insight into the ‘Black Spot’ - the unknown, not logged-in users - who are now reachable via this cooperation. This represents an enormous competitive advantage to our joint customers.”

Customers can select from three different nugg.ad packages according to their needs and simultaneously receive the respectively activated variables in the econda monitor. The first joint customer of econda and nugg.ad is billiger.de. As of recently, Hanno Hensing, Director Portal at billiger.de, benefits from this innovative data package: “We have already gained first insights and are delighted to now better understand what our billiger.de-customers want, thanks to the combination of web analytics and target group data. We look forward to next results.”

Data privacy has top priority in this partnership. While econda’s compliance with recognized data protection standards is certified with an annual certification audit by TÜV Saarland, nugg.ad affiliated to the self-regulation of the European digital economy with the EDAA Trust Seal. In 2014, nugg.ad products have been awarded the ePrivacyseal by ePrivacyconsult GmbH.

 

About econda GmbH:

The econda GmbH, headquartered in Karlsruhe, is one of the leading providers of web analytics and personalisation solutions in the European market. With Data-Driven E-Commerce and Content Suites econda is offering all-in-one solutions for data-driven and customer-centric e-commerce and Digital Relationship Management. The Data-Driven Suites combine six products from the shop, site or portal analysis to cross-selling which covers the entire range for a data-driven and customer-centric e-business.

Among econda's customers are: s.Oliver, Bosch, Strato, Haufe publishing group, WGZ Bank, WEB.DE, GMX, Deichmann, Planet Sports, ePlus, Baby Walz, Rossmann, Dehner, real,-, Heine, Kiveda, Intersport, Base and billiger.de. For further information, please visit: www.econda.de.

 

About nugg.ad – Europe’s Audience Experts:

The nugg.ad Smart Audience Platform™ offers Multichannel Audience Targeting based on various data, Smart Data Management, as well as individually customized publisher and advertiser target groups. With nugg.ad’s long-standing target group expertise and innovative technology based on real-time machine learning, partners benefit from highly effective digital advertising along the customer journey and from comprehensive target group knowledge. nugg.ad was founded in 2006 and is pioneer and leading provider for Predictive Targeting. nugg.ad enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising - on direct sales or programmatic platforms. For a maximum of data protection, nugg.ad affiliated to the self-regulation of the European digital economy with the EDAA Trust Seal. In 2014, nugg.ad products have been awarded the ePrivacyseal by ePrivacyconsult GmbH. nugg.ad is a company of Deutsche Post DHL Group since 2010 and has offices in Berlin, Hamburg, Cologne, Warsaw, Paris, Copenhagen, Oslo, Stockholm and Milan.

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