Warsaw / Berlin 18.06.2014. Havas Media, the media division of the world’s leading communications groups, Havas, and nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, have teamed up to provide targeted programmatic campaigns in the Polish market. As of now, nugg.ad will provide product intent data and predictions such as purchase intent or brand affinity for automated campaigns that are running on the Affiperf trading desk, based on the AppNexus Demand Side Platform.
To best serve the individual needs of each customer, the campaigns are either exclusively based on nugg.ad’s Predictive Behavioural Targeting data such as socio-demographics, or further refined by third party intent data provided by the Goldbach Group or the Polish data broker DataExchanger. Due to the high granularity provided by nugg.ad and its partners, advertisers’ programmatic ad campaigns now benefit from a significant increase in effectiveness and precision. In addition, the cooperation further enhances the efficiency and usability of programmatic campaigns significantly, as advertisers benefit from nugg.ad’s accurate predictions and its ability to optimise campaigns in real time.
Marcin Gut, Head of Affiperf Poland: “At Havas Media we help our clients to generate meaningful connections between their brands and consumers. Working with partners like nugg.ad helps us to make our clients’ advertising more relevant and tailored but also achieve bigger scale. We appreciate launching the cooperation with a partner who provides trustful data and agile technology, which is compatible with the DSP we use, and thus look forward to evaluating nugg.ad’s solutions in a number of initial campaigns.”
Grzegorz Sławatyński, Sales Director CEE at nugg.ad, is proud to have gained such a high profile partner: “With Havas Media’s innovative network and nugg.ad’s real time optimisation, advertisers gain significant added value for their programmatic-driven campaigns.” Karim H. Attia, CEO of nugg.ad, added: “We believe that programmatic is quickly becoming a central pillar of online advertising, and are therefore delighted to have won Havas Media as a new partner to serve this growing demand in the Polish online ad market.”
About Havas Media:
Havas Media Group gathers together the media talent within Havas, one of the leading global communications and marketing groups. It is made up of two media brands, Havas Media and Arena both of which work alongside Havas Sports & Entertainment, the industry’s largest global brand engagement network. All our three main brands are able to benefit from the expertise within the Havas Media Group including Artemis (the group's global data management network), Mobext (mobile network), Socialyse (social media) and Affiperf (Havas' global trading desk). On the content marketing side we have Havas Sports & Entertainment, Cake (Paris, London, New York), Havas Hospitality and Havas Productions. This simple corporate structure aligns with our clients’ needs by creating a unified culture with teams that are able to focus on delivering client value rather than reporting into large brand hierarchies. As a result we are more agile, nimble and fast as integration to this level speeds up the flow of information.
About nugg.ad - Europe's Audience Experts:
nugg.ad was founded in 2006 and is Europe's largest targeting platform with cutting edge real-time technology for audience targeting, efficient brand advertising and data management. Powered by machine learning, the company enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising - on direct sales or programmatic platforms. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. For its unique data protection approach, nugg.ad has been awarded several privacy certificates, such as the EDAA Trust Seal by ePrivacyconsult GmbH in recognition of its exemplary Online Behavioral Advertising practices and the European Privacy Seal, EuroPriSe. nugg.ad is a company of Deutsche Post DHL since 2010 and has a number of strategic partnerships with global players including VivaKi, Carat & OMG on the agency side, publishers such as Axel Springer Media Impact, OMS, BBC Worldwide & Bauer Media as well as advertisers like Burger King, bwin, L'Oréal, Kellogg's & Hewlett Packard. nugg.ad has offices across Europe including Berlin, London, Warsaw, Paris, Copenhagen, Oslo and Amsterdam.