• Data Days Conference to holistically and controversially discuss the ins and outs of Big Data
  • Top speakers from Axel Springer, BMW, Changing Environments, Designswarm, German Football Association (DFB), Google and Soundcloud
  • Data Pioneers Competition provides start-ups the chance to secure a service contract of up to €100,000

Berlin, 23.09.2014:, Europe’s leading specialist in digital target group marketing and brand engagement measurement, will host the Data Days Conference 2014 under the motto ‘AIR. WATER. EARTH. DATA.’ on October 1st and 2nd in Berlin.

Over the course of the two days, high-profile speakers from companies and institutions such as Axel Springer, BMWChanging EnvironmentsDesignswarm, the German Football Association (DFB), Google and Soundcloud will discuss the ins and outs of the data-world in six diverse tracks. Further highlights of the conference are keynote presentations from thought leaders such as Matthias Ehrlich, President of the BVDW, Anne Roth, net activist and member of the German NSA inquiry committee, and Paul Nemitz, Director for Fundamental Rights and Union Citizenship at the European Commission.

“As the motto 'AIR. WATER. EARTH. DATA.' suggests, Big Data is now an elementary part of our society. With buzzwords such as ‘Internet of Things’, ‘Internet of Everything‘, ‘Wearables‘ and ‘Smart Cities‘ turning into an every day reality, Data Days 2014 aims at delving deeper into this fascinating world,” says Ilana Rolef, Marketing & Communications Director. “Our international speakers will look well beyond the potential of data in the digital advertising industry, by also touching controversial issues such as the privacy, ethic and society related implications of this all-encompassing topic.”

Within the scope of the Data Pioneers Competition, a jury made up of Stephan Noller, CEO of, Nico Lumma, Head of the Incubator Programme, Nina Diercks of the law firm Dirks&Diercks, and Jeremy Tai Abbett, Creative Evangelist at Google, will identify the best data-driven start-ups. Within the framework of the Incubator Programme and with the support of Deutsche Post DHL, all finalists will get the chance of receiving financial assistance of up to €100,000 as well as further support via an exchange of know-how and goal-oriented development projects.

The Data Days Conference is supported by our international partners Adzine, brand eins, the BVDW, ComputerWeekly, dataconomy, Deutsche Startups,, 100%MATIC, Offremedia,, PII 2014, Startupbusiness, and

For further details regarding the agenda, our speakers and the various tickets on offer, please visit us at, or follow us on Facebook and Twitter.


About – Europe’s Audience Experts: was founded in 2006 and is Europe's largest targeting platform with cutting edge real-time technology for audience targeting, efficient brand advertising and data management. Powered by machine learning, the company enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising - on direct sales or programmatic platforms. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. For its unique data protection approach, has been awarded several privacy certificates such as the EDAA Trust Seal and the ePrivacyseal by ePrivacyconsult GmbH in recognition of its exemplary Online Behavioral Advertising practices and the European Privacy Seal, EuroPriSe. is a company of Deutsche Post DHL since 2010 and has a number of strategic partnerships with global players including VivaKi, Carat & OMG on the agency side, publishers such as Axel Springer Media Impact, OMS and Bauer Media as well as advertisers like Burger King, bwin, L'Oréal, Kellogg's & Hewlett Packard. has offices across Europe including Berlin, London, Warsaw, Paris, Copenhagen, Oslo, Milan and Amsterdam.

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