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•nugg.ad and AdLantic online advertising announce partnership in the Netherlands
•Highly efficient and privacy certified campaign optimization from branding to performance
•AdLantic introduces ‘look-a-like’ retargeting based on Predictive Behavioral Targeting
Amsterdam/Berlin, 05/11/2011: Europe’s leading targeting platform nugg.ad and AdLantic, the specialist for online advertising, publicly announce a new cooperation in the Dutch market. AdLantic provides its clients with nugg.ad’s comprehensive targeting solutions for banner and video-advertising. Besides targeting on socio-demographics, product interests and lifestyle, cutting-edge branding solutions of nugg.ad can be booked within the large premium network of AdLantic. Advertisers will be able to launch campaigns in the Adlantic website-portfolio to specifically increase awareness, sympathy or the purchase intention for their brands and deliver measurable, outstanding results. Both nugg.ad and AdLantic are strongly committed to safeguarding privacy under the EC and Dutch legislation at all times.
The new Country Manager Benelux at nugg.ad, Lejo Duivenvoorde, who is responsible for the business development of the targeting service provider in all of Benelux, says „nugg.ad offers proven and reliable targeting solutions. Predictive Behavioral Targeting improves campaign effectiveness because of its capability to extend the reach of existing data from our retargeting campaigns with predictions based on user characteristics. Predictive Behavioral Targeting is the perfect solution for any publisher, agency or advertiser interested in realizing targeting campaigns especially with high reach. AdLantic is a premier partner in extending the reach of campaigns with audience targeting based on a given set of profiles matching the actual visitors to designated websites“.
„AdLantic wants to offer its' advertising customers the best combination of reach and conversion/brand awareness. nugg.ad's Predictive Behavioral Targeting will allow us to target real prospects with online display advertisements based on nugg.ad's predictions of users' interest areas“ says Kjell Jetten, COO AdLantic Online Advertising. „We consider predictive targeting a key element of our services on realizing increased website- and campaign traffic and conversion by applying PBT to target look-a-likes of actual website/campaign visitors. Besides a substantial increase in reach, user privacy is guaranteed as nugg.ad’s predictions are based on anonymized profile data. AdLantic has always focused on user privacy and will continue to do so at all times.“
AdLantic is not just another online advertising specialist. AdLantic stands for next generation online display advertising. Its works with approximately 350 advertisers on innovative high-tech online advertising campaigns in which it focuses on the customer’s objectives.
Thanks to it’s large, world-wide network of websites AdLantic always knows the best spots to reach your target group. In addition it offers network-independent advertising tools that make online advertising easier, more insightful, and more effective. AdLantic is a pioneer when it comes to new developments and techniques and has offices in Geleen and Utrecht, 40+ employees and is currently serving over 350 advertisers.
For more information, please visit: www.adlantic.nl and www.adlantic.nl/diensten/retargeting/look-a-likes-bereiken
nugg.ad AG is the leading provider of solutions to manage brand advertising and data distribution in digital media. nugg.ad makes it possible for advertisers, media agencies and marketers to measure and significantly increase the brand effectiveness of their ads. The unique approach of Predictive Behavioural Targeting makes it possible to enrich simple usage data with market-research data on socio-demographics, product interests and lifestyles. This process utilises statistical predictions without using any data that can be traced directly to individual users. That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the nugg.ad product was also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL.
The clients of nugg.ad include SevenOne Interactive, Axel Springer Media Impact, AdAudience, TOMORROW FOCUS Media, eBay Advertising Group, Bauer Media, OMS, freeXmedia, IQ media, Ströer Interactive, ARBOinteractive, Hi-media, mediasports, Unister Media, Ekstra Bladet, Berlingske Media, dba.dk, Glam Media, Jyllands-Posten, Politiken, Inform Media, Dennis Publishing, KRONE.at, Omnicom Media Group, Zed digital, Interia, Der Standard, and others. In addition to its headquarters in Berlin, nugg.ad has offices in Hamburg, Cologne, Warsaw, Paris, Copenhagen, London and Amsterdam.
For more information, please visit: www.nugg.ad