• Collaboration enables direct response campaigns with 3rd party data targeting technology
• DataExchanger and nugg.ad offer granular intent data to Publisher networks and RTB platforms
• nugg.ad, awarded with EDAA Trust Seal, recognizes highest levels of data security
Warsaw, 14.01.2014. DataExchanger, the Polish broker of intent data, and nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, announce that they are collaborating as of now. DataExchanger's detailled data such as purchase intentions and unusual interests, together with nugg.ad’s technology enable optimized performance campaigns. Current and future clients profit from very granulated performance data together with nugg.ad’s innovative targeting technology.
Integrated into nugg.ad’s Data Management Platform, agencies’ trading desks can now directly access DataExchanger’s data. Agencies and publisher networks have all data in one place, which facilitates the planning and implementation of automated campaigns. This cooperation is unique in so far as it offers a platform in the Polish market, which offers many sources of granular data in just one place with easy access.
Grzegorz Sławatyński, Sales Director CEE at nugg.ad: “Thanks to this collaboration, anyone can carry out direct response campaigns via our Data Management Platform with a very high intent validity and can also set up performance campaigns with DataExchanger’s data.”
Grzegorz Kosiński Managing Director at DataExchanger: “As the Managing Director of DataExchanger, I am very pleased about this new cooperation, as the global reach of nugg.ad ideally fits into our dynamic growth strategy for the entire platform. We also believe that our existing partners will gain tangible benefits from this new cooperation.“
nugg.ad has been awarded the EuroPriSe European Privacy Seal by Europe's data protection agencies, recognising that they provide the highest levels of data security. Thanks to an extensive pseudonymisation process and a high level of data economy, data can never be connected to individual users. nugg.ad has just recently been awarded the EDAA Trust Seal by ePrivacyconsult GmbH to recognise its exemplary Online Behavioral Advertising practices. nugg.ad was one of only a very few online companies that were certified for their implementation of the EU OBA framework initiative, which aims to ensure the highest standards of data protection.
DataExchanger is the first 3rd party data broker in Poland. Thanks to advanced technology it delivers data to RTB platforms, traditional display campaigns, e-mailing platforms, client applications, Google Analytics and e-commerce tools. By working with several sites, portals as well as ad networks and exclusively based on hard data sets, DataExchanger provides precise targeting with variables such as product interests, purchase intentions, socio-demographic information. Moreover, DataExchanger offers data in unprocessed form.
nugg.ad AG is the leading provider of target group marketing and supplier of brand engagement measurement in digital media. nugg.ad makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by delivering them to more relevant target groups. Branding campaigns in particular can be implemented more efficiently in the display and video sectors, but also in the mobile sector. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. nugg.ad is opening up new potential with its intelligent data management solution. With this solution, highly-specific audiences are targeted effectively on the basis of intent data. In 2013, nugg.ad launched Programmatic Premium Solutions, a solution which combines automated marketing of premium inventory with reliable target group data to guarantee higher-quality, wider-ranging, more effective RTB premium campaigns. The unique approach of the Predictive Behavioural Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical profiles) without using any data that can be traced to individual users. That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the nugg.ad product is also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL.
The clients of nugg.ad include BBC Worldwide, AT Internet, IGN Entertainment, SevenOne Interactive, Axel Springer Media Impact, OMS, IQ media, Ströer Digital Media, Microsoft Advertising, Unister Media, Glam Media, KRONE.at, Zed digital, OMD, Carat, VivaKi, Starcom and others. In addition to its headquarters in Berlin, nugg.ad has offices across Europe, including Warsaw, Paris, Copenhagen, Amsterdam and London.