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Data-driven Advertising: heise online assigns nugg.ad for their expertise data

  • nugg.ad and heise online announce partnership
  • heise online benefits from privacy safe targeting
  • Decision-Maker Targeting allows for a precise approach of business decision-makers

Berlin/Hanover, 29.02.2016. Starting in March, heise online, one of the leading opinion-forming media providers for German-language high-tech news, sets upon the targeting specialist’s machine learning technology. Thus, heise online benefits from nugg.ad’s data-driven targeting. Key factors for the cooperation were the high standards of privacy and the innovative targeting solutions offered by nugg.ad.

For the precise and effective approach of business decision-makers, heise online relies on nugg.ad’s decision-maker targeting consisting of 24 features. The characteristics of the professional status of a user as well as the department, industry and size of the company can be combined flexibly to create relevant business target groups. Hence, e.g. "Senior IT employees in a company with more than 1000 employees" can be addressed even more effectively.

Through nugg.ad, heise online offers advertisers improved branding and, thus, successful data-driven advertising. In addition to its efficient targeting solution, nugg.ad provides its new partner with comprehensive and constant data consulting. This combination maximizes the success of campaigns and guarantees accurate targeting.

"We are pleased to have found a competent partner for Predictive Behavioral Targeting with nugg.ad. Now, we are able to offer our customers an additional option for even more accurately targeted advertising, which complements our existing product portfolio very well," says Jörg Mühle, VP Sales at Heise Media.

nugg.ad CEO Martin Hubert considers the new cooperation as a special award of nugg.ad’s privacy standards since "given the very tech-affine users of heise online and their concern for data minimization, the decision of heise online to assign nugg.ad as targeting provider is indeed an approval of the privacy-friendly approach of our machine learning technology."

 

 

About heise online:

heise online is one of the leading opinion-forming media providers for German-language high-tech news. Daily updated information is complemented by background reports and technical articles from the editorial offices of the media brands c't, iX, Mac & i, Make and Technology Review, as well as the online magazine Telepolis. The offer is completed by heise online through a variety of services, such as the heise price check, heise Download, and the job market heise Jobs.

 

About nugg.ad – Europe’s Audience Experts:

The nugg.ad Smart Audience Platform™ offers Multichannel Audience Targeting based on various data, Smart Data Management, as well as individually customized publisher and advertiser target groups. With nugg.ad’s long-standing target group expertise and innovative technology based on real-time machine learning, partners benefit from highly effective digital advertising along the customer journey and from comprehensive target group knowledge. nugg.ad was founded in 2006 and is pioneer and leading provider for Predictive Targeting. nugg.ad enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising - on direct sales or programmatic platforms. For a maximum of data protection, nugg.ad affiliated to the self-regulation of the European digital economy with the EDAA Trust Seal. In 2014, nugg.ad products have been awarded the ePrivacyseal by ePrivacyconsult GmbH. nugg.ad is a company of Zalando Media Solutions GmbH and has offices in Berlin, Hamburg, Cologne, Warsaw, Paris, Copenhagen, Oslo, Stockholm and Milan.

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