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As of 1 July 2010, Bauer Media KG, the advertising and online marketing partner for the Bauer Media Group, will be working with Europe’s largest targeting platform, nugg.ad.
A particular focus of this collaboration will be Bauer Media KG’s use of the Predictive Behavioural Targeting service by nugg.ad.
Bauer Media KG markets a broad range of online services in various subject areas, including, amongst others, tvmovie.de, BRAVO.de, LECKER.de and the women’s site Wunderweib.de, reaching a total of 2.88 million unique users per month (AGOF Internet facts 2009 / IV).
“Bauer Media KG can now be added to the list of major market players that have made the decision to use the leading technology solution, Predictive Behavioural Targeting by nugg.ad,” said Stephan Noller, CEO of nugg.ad. “Our brand-new features, such as contact-class and branding optimisation, are a perfect complement to Bauer Media Group’s high-quality content, providing tremendous marketing potential for brand manufacturers and advertisers.”
nugg.ad’s Predictive Behavioural Targeting offers Bauer Media KG’s advertising clients several attractive features for intelligent online advertising. These features include the nugg.ad Branding Optimiser, Predictive Retargeting and Contact Class Optimisation for increasing the effectivity of branding campaigns.
nugg.ad AG, founded in 2006, is the technological leader in providing predictive behavioral targeting solutions for managing advertising in digital media. nugg.ad enables advertisers, media agencies and publishers to significantly increase the impact of their advertising through delivery to relevant target groups. Predictive behavioral targeting employs a unique approach, in which data measuring the surfing behavior of Internet users is enriched in real-time with survey results on socio-demographics, product interests and lifestyle. This is achieved through the generation of predictions (statistical profiles), which contain no personally identifiable data.
In 2007 nugg.ad was the first targeting services provider on the market to have earned the privacy seal of approval from the ‘Independent Centre for Privacy in Germany’ (Unabhängiges Landeszentrum für Datenschutz Schleswig Holstein) which got recertified in 2009. The nugg.ad product also received the European Privacy Seal, EuroPriSe. 2008 has already brought nugg.ad the ‘Red Herring 100 Europe’ and the ‘European Seal of E-Excellence’ awards. Berlin’s bmp Media Investors and other venture capitalists have been shareholders in nugg.ad since November 2006. nugg.ad's clients include SevenOne Interactive, Axel Springer Media Impact, eBay Advertising Group, OMS, IQ media, Ströer Interactive, ARBOinteractive, Unister Media, freeXmedia, Ekstra Bladet, Scandinavia Online AS (SOL), krone.at, Expressen, Interia, Internet BillBoard a.s., and Austrian daily newspaper, ‘Der Standard’. nugg.ad is based in Berlin, with branch offices in London, Paris und Warsaw.
For more information please visit: www.nugg.ad, as well as the nugg.ad Click and Conversion Optimiser for performance campaigns. Nugg.ad’s service also places emphasis on data privacy: the company was the first targeting provider to be awarded the ULD Privacy Protection Seal of Approval, and has been honoured on the European level with the EuroPriSe, European Privacy Seal.