Paris, April 27th, 2015. Audience Square, premium marketplace of more than 150 premium media websites addressing more than 33 million unique users per month, has chosen nugg.ad as partner to qualify its audience and to set up its DMP.
Through this partnership, Audience Square will offer programmatic buyers 80 predefined segments thanks to nugg.ad’s predictive behavioral targeting solutions. Audience Square is also able to provide bespoke segments answering to specific requests (socio-demographic data, interest, affinities, purchase intentions, habits or even intent data through the Data Management Platform).
"We are pleased to provide our publishers with a high-performance targeting solution with real-time segments and to facilitate the creation of customised target groups for advertisers. In addition, nugg.ad's clear positioning on a single trade and its anonymisation methodology guarantee perfect data protection and accurate compliance to all players in the chain. This is completely consistent with our mission and our premium positioning," says Erwan Le Page, CEO of Audience Square. Augustin Decré, Managing Director Southern Europe at nugg.ad adds: "We are very proud to support Audience Square with our target group knowledge, audience qualification and to provide them with Predictive Behavioral Targeting as well as Smart Data Management."
Audience Square will use the nugg.ad technology to offer advertisers the opportunity to identify their target group in real-time. Then reach them on all of the marketplace websites via the look-a-like methodology.
About Audience Square:
Audience Square is a company whose shareholders are eleven of the biggest french media groups : Les Echos, Express Roularta Group, Libération, M6 Group, Le Monde Group, NextradioTV, Nouvel Observateur Group, Le Point, Prisma Média Group, CCM Benchmark Group and RTL Net. With a transparent and innovative offer opened to the trading desk and DSP on the market, it provides display inventory on an auction basis, combining media buying and audience targeting.
About nugg.ad – Europe’s Audience Experts:
nugg.ad was founded in 2006 and is Europe's largest targeting platform with cutting edge real-time technology for audience targeting, efficient brand advertising and data management. Powered by machine learning, the company enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising - on direct sales or programmatic platforms. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. For its unique data protection approach, nugg.ad has been awarded several privacy certificates such as the EDAA Trust Seal and the ePrivacyseal by ePrivacyconsult GmbH in recognition of its exemplary Online Behavioral Advertising. nugg.ad is a company of Deutsche Post DHL Group since 2010 and has a number of strategic partnerships with global players including VivaKi, Carat & OMG on the agency side, publishers such as Axel Springer Media Impact, OMS and Bauer Media as well as advertisers like Burger King, bwin, L'Oréal, Kellogg's & Hewlett Packard. nugg.ad has offices across Europe including Berlin, Warsaw, Paris, Copenhagen, Oslo, Stockholm and Milan.