Berlin, 17 May 2010:
Ajay Daved will be strengthening the sales team at nugg.ad, Europe’s
largest targeting platform. As sales director for UK & Ireland, he
is responsible for all activities in the British and Irish market. In
this newly created position, he will report directly from the nugg.ad
office in London to the Vice President of Sales Christian Elsner.
Before moving to nugg.ad, Daved was sales manager at the German ad
serving provider ADTECH where he was responsible for the sales
activities of Helios IQ to advertisers and agencies. In addition, Daved
has many years experience in the British online market thanks to his
position as Rich Media Sales Specialist at DoubleClick. In 2010,
nugg.ad is placing the focus of its international activities on the
“We are delighted to have won the services of
Ajay Daved, an insider in the British industry. He will play a large
role on-site in taking the nugg.ad success model into the UK market.
Our targeting solution is already a leading product in various European
markets and I am confident that it will soon become a firm part of all
online marketing activities in the UK”, says Stephan Noller, CEO nugg.ad.
“I’m very happy to be taking on responsibility for nugg.ad in the British market”, says Ajay Daved, nugg.ad Sales Director UK & Ireland.
“Predictive behavioural targeting is a strong product, which provides
the advertising market with attractive and standardised target groups
based on socio-demographic backgrounds and surfing behaviour. This kind
of real-time prediction for socio-demographics and product interests
does not exist in the British market and will set new standards in
terms of efficiency”.
The customers of nugg.ad include leading
advertisers and agencies, which have made the company into one of the
largest targeting platforms in Europe. Predictive behavioural targeting
provides standardised target groups for online campaigns as well as
successful solutions for branding and performance campaigns. nugg.ad
sees itself as a technical pioneer: in 2009, the company had its
targeting certified at European level with the EuroPriSe Privacy Seal.
Furthermore, the company was the very first targeting firm to be
awarded the ULD seal for data protection, which was renewed in 2009. As
well as his activities as CEO of nugg.ad, Stephan Noller is also
chairman of the policy committee at IAB Europe and mediates in this
function between the online industry and the political committees of
the EU. As well as the headquarters in Berlin and the branch in London,
nugg.ad also has offices in Paris and Warsaw.
Watch nugg.ad present it’s Predictive Behavioral Targeting at Media Playground on June 3rd 2010.Held at RBS, Bishopsgate London – www.media-playground.co.uk
AG, founded in 2006, is the technological leader in providing
predictive behavioral targeting solutions for managing advertising in
digital media. nugg.ad enables advertisers, media agencies and
publishers to significantly increase the impact of their advertising
through delivery to relevant target groups. Predictive behavioral
targeting employs a unique approach, in which data measuring the
surfing behavior of Internet users is enriched in real-time with survey
results on socio-demographics, product interests and lifestyle. This is
achieved through the generation of predictions (statistical profiles),
which contain no personally identifiable data.
In 2007 nugg.ad
was the first targeting services provider on the market to have earned
the privacy seal of approval from the ‘Independent Centre for Privacy
in Germany’ (Unabhängiges Landeszentrum für Datenschutz Schleswig
Holstein) which got recertified in 2009. The nugg.ad product also
received the European Privacy Seal, EuroPriSe. 2008 has already brought
nugg.ad the ‘Red Herring 100 Europe’ and the ‘European Seal of
E-Excellence’ awards. Berlin’s bmp Media Investors and other venture
capitalists have been shareholders in nugg.ad since November 2006.
clients include SevenOne Interactive, Axel Springer Media Impact, eBay
Advertising Group, OMS, IQ media, Ströer Interactive, ARBOinteractive,
Unister Media, freeXmedia, Ekstra Bladet, Scandinavia Online AS (SOL),
krone.at, Expressen, Interia, Internet BillBoard a.s., and Austrian
daily newspaper, ‘Der Standard’. nugg.ad is based in Berlin, with
branch offices in London, Paris und Warsaw.