Duesseldorf, August 30, 2010. AdAudience is switching service providers and will start collaborating with nugg.ad AG on September 1, 2010. By that time, the complete system integration of AdAudience will be finished so that a smooth transition from Wunderloop to nugg.ad is guaranteed. Ten socio-demographic target group specifications and 65 affinity characteristics derived from the user behaviour in the AdAudience network will be available immediately.
On September 1, AdAudience will also offer its advertising partners three new types of advertising media for clients and agencies, which are meant to satisfy the increasing demand for branding-specific online advertising: The Banderole and Maxi ad from the premium package will be available for booking and the Flash layer will be integrated. Directly at the start of its collaboration with nugg.ad, AdAudience will also launch new products on the market: 'Frequency targeting' will be offered to optimise contact classes in the entire AdAudience network by enabling an optimisation of the campaigns according to contact corridors. Products such as the 'branding optimiser' will also be available to make the branding effect measurable and optimise campaigns according to this parameter. In this context, AdAudience can identify individual target groups in the pre-stages of the campaign so that the advertisements can be directed even more precisely.
Frank Herold, Managing Director of AdAudience: "We are looking forward to our collaboration with nugg.ad in the future. We have a shared understanding of the market and the same ideas about how we can advance the targeting market with our solutions. We are expanding our existing portfolio by developing additional exciting products, which can offer a particularly high value in AdAudience's premium-quality and wide-reaching network."
Karim H. Attia, Member of the Executive Board at nugg.ad AG: "With AdAudience, we are gaining a partner whose core business consists of marketing valuable target groups with a large, qualitative reach. We are very pleased about joining with Frank Herold and his team to continue establishing our vision of digital brand communication on the market. The combination of our Predictive Targeting Technology with the advertising formats of the Premium AdPackage and qualitative ranges provided by AdAudience is a fantastic offer for the advertising industry."
AdAudience was founded in 2010 as a joint venture of G+J Electronic Media Sales (EMS), IP Deutschland, SevenOne Media and TOMORROW FOCUS. All four partners are marketing elements of their inventories through AdAudience on all pages of their portfolios. AdAudience is already reaching roughly 80 percent of all German Internet users with this. Further information is available at www.AdAudience.de
nugg.ad AG is the leading provider of Predictive Behavioral Targeting solutions to control advertising in digital media. nugg.ad makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by directing them to more relevant target groups. The unique approach of the Predictive Behavioral Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical profiles) without using any data that can be traced to individual persons. That is why nugg.ad was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the nugg.ad product was also certified with the European Privacy Seal, EuroPriSe. nugg.ad was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, nugg.ad is a company of Deutsche Post DHL.
The clients of nugg.ad include SevenOne Interactive, Axel Springer Media Impact, eBay Advertising Group, OMS, freeXmedia, IQ media, Ströer Interactive, ARBOinteractive, Unister Media, Ekstra Bladet, Scandinavia Online AS (SOL), KRONE.at, Expressen, Interia, Der Standard, and others. In addition to its headquarters in Berlin, nugg.ad has offices in Warsaw, Paris and London. Further information is available at www.nugg.ad
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