A step ahead – Dennis Publishing tests predictive targeting and Dennis Publishing announce partnership

Leading UK publisher to test predictive behavioural targeting

Highly efficient and privacy certified campaign optimisation from branding to performance

London / Berlin, 26 January 2011: Europe’s largest targeting platform and Dennis Publishing, one of the world’s leading independent publishing houses, publicly announce a new cooperation for the English market. From now on,’s predictive behavioural targeting solutions will be made available for Dennis Publishing’s portfolio of online campaigns. Advertisers will now be able to accurately target their campaigns at audiences defined according to socio-demographics, lifestyle and product interests. Through’s practice of integrating not only users’ click data but also survey results into its targeting solutions, these products offer considerable advantages compared to traditional behavioural targeting solutions, making real-time target group contact possible even for groups which were otherwise difficult to reach. The results: huge improvements to the efficiency of performance or branding campaigns.

“Behavioural advertising is one of the top themes of 2011. With, we have chosen a targeting solution which is not only multifaceted and highly efficient, but also consistent with privacy law requirements. In conjunction with our premium fields, it will allow us to provide our advertising customers with everything they need to carry out efficient and successful online campaigns”, says Jamie Labate, Online Trading Director Dennis Interactive.

“With our predictive approach which we introduced to the market, we offer a key advantage compared to the classic methods of behavioural targeting. Through predictive behavioural targeting, target groups can be selected according to precisely defined socio-demographic criteria, making efficient campaign management possible even for products which do not fit into any existing online fields. We are delighted that Dennis Publishing has recognised this advantage and we look forward to a successful collaboration”, says Stephan Noller, CEO

Dennis Publishing is the publisher of over 50 print and digital magazines and, over its 30-year history, has evolved from a traditional publishing house to a multi-platform content provider with offices in London, New York, New Delhi and Sydney. The Dennis Publishing online portfolio reaches more than 10 million unique users per month and comprises a diverse range of portal groups including,, and

Established in 2006, has its headquarters in Berlin, with further offices in London, Paris, Warsaw, Hamburg and Cologne. With its predictive behavioural targeting system, this subsidiary company of the German post company, Deutsche Post DHL, offers the best solution on the market for behavioural advertising, reaching approximately 90% of all Internet users in Germany. Customers of include international marketers and agencies such as eBay Advertising Group, Bauer Media, Axel Springer Media Impact, Glam Media, and AdAudience. The system processes over 12,000 AdServer requests per second. The company has received a number of awards for its products’ compliance with privacy regulations, including the European Privacy Seal (Euro PriSe).

About AG is the leading provider of Predictive Behavioral Targeting solutions to control advertising in digital media. makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by directing them to more relevant target groups. The unique approach of the Predictive Behavioral Targeting makes it possible to enrich simple usage data with survey data about socio-demographics, product interests and lifestyles. This process utilises predictions (statistical profiles) without using any data that can be traced to individual persons. That is why was the first provider of targeting services to receive the Privacy Seal by the Independent Centre for Privacy Protection Schleswig-Holstein (ICPP). In Europe, the product was also certified with the European Privacy Seal, EuroPriSe. was awarded the "Red Herring 100 Europe“ and the "European Seal of E-Excellence“ in 2008. As of 2010, is a company of Deutsche Post DHL.

The clients of include SevenOne Interactive, Axel Springer Media Impact, AdAudience, TOMORROW FOCUS, eBay Advertising Group, Hi-media, Dennis Publishing, Tremor Media, OMS, freeXmedia, IQ media, Ströer Interactive, Glam Media, ARBOinteractive, Unister Media, Omnicom Media Group, Zed digital, Ekstra Bladet, Berlingske Media,,, Interia, Der Standard, and others. In addition to its headquarters in Berlin, has offices in  Hamburg, Cologne, Warsaw, Paris and London.

Further information is available at

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