NEWS

CASE STUDIES

nugg.ad, Europe's leading specialist in target group marketing, has been awarded the EDAA Trust Seal by ePrivacyconsult GmbH to recognise its exemplary Online Behavioral Advertising practices. The European Digital Advertising Alliance (EDAA) is focused on the voluntary self-regulation of the digital advertising sector in terms of usage-based online advertising. nugg.ad was one of only a very few online companies that were certified for their implementation of the EU OBA framework initiative, which aims to ensure the highest standards of data protection.

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With immediate effect, smartclip, the multiscreen and video brand advertising platform, is introducing targeting solutions from nugg.ad, Europe's leading specialist in digital target group marketing, to offer Predictive Behavioural Targeting solutions to the Italian market advertisers. The constant growth of the Italian online video marketplace means that focus is increasingly moving to video content.

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24 MEDIA, Greece's top publishing group, and nugg.ad, Europe's leading provider of digital target group marketing and brand engagement measurement, are working together to provide improved targeting opportunities for Greek advertisers. With online portals for topics such as sport, news, technology, lifestyle and entertainment, 24 MEDIA offers an attractive environment to reach specific target groups effectively.

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AT Internet, a major player in the field of Web Analytics and Online Intelligence, is now partnering with nugg.ad to leverage its expertise in Audience Analytics. nugg.ad provides AT Internet with an audience layer, which means high-quality data in real time on socio-demographics, product interests and consumer behaviour. Due to its innovative technology, nugg.ad can deliver insights on socio-demographics and users’ interests, even for those who are visiting the website for the first time.

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Automated media purchasing through real time bidding is continuing to gather pace in Germany. German media agency holding VivaKi has now become the first agency group in Germany to benefit from integrating specifically compiled audience segments into the VivaKi AoD (Audience on Demand) platform, as part of a preferred partnership with Europe's largest targeting platform, nugg.ad. 

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For the third year, the Database Marketing Awards 2013 took place September 10th in the ‘Brewery’. In the heart of London, innovative ideas from the data-driven marketing industry in the UK were rewarded with this prestigious award. nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, was nominated for the first time and took home the award in the ‘Innovation in Insight-Driven Mobile Marketing’ category. 

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nugg.ad is to provide BBC Worldwide with a comprehensive solution for digital brand advertising, which will ensure advertising that is audience-relevant on all mobile user devices and desktops. nugg.ad’s Branding Solutions, a targeting product by Europe’s leading specialist in digital target group marketing and brand engagement measurement, offers BBC Worldwide the ideal infrastructure for its advanced digital brand communications.

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Europe’s leading provider of digital target group marketing and brand engagement measurement, nugg.ad, has gained a well-known face from the German start-up scene for its incubator programme in the shape of Nico Lumma. The experienced online specialist will work for nugg.ad from now on to acquire and promote new business models – in particular data-driven business models.

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With immediate effect Omnimedia, one of the leading Swiss internet marketing companies and part of the Ringier Digital AG group is partnering with nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement. As a premium targeting service provider, nugg.ad is offering Omnimedia AG a comprehensive and ongoing consulting service alongside an efficient targeting solution.

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mobile.de Advertising, the marketer of Germany's largest internet vehicle marketplace, today introduces an innovation in online advertising: mobile.de users can now be targeted specifically within the individual phases of the purchase process through Purchase Phase Targeting. Purchase Phase Targeting has been made realised by nugg.ad, the platform for digital target group marketing.

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