NEWS

CASE STUDIES

Under the slogan “AIR. WATER. EARTH. DATA.“ nugg.ad, a company of Deutsche Post DHL and Europe’s leading specialist in digital target group marketing and brand engagement measurement, will host the DATA DAYS 2014 on October 1st and 2nd in Berlin. The international, English-speaking conference will holistically and controversially examine the latest trends in the world of data as well as its impact on society.

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YOC, a leading provider of mobile advertising in Europe, has announced a strategic cooperation with nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement.

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Havas Media, the media division of the world’s leading communications groups, Havas, and nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, have teamed up to provide targeted programmatic campaigns in the Polish market.

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nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, has strengthened its position as a pioneer for mobile targeting solutions, by teaming up with Mobsta, a UK-based sales house for premium mobile and tablet ads, to provide audience targeting, brand engagement measurement and brand optimisation for mobile web and mobile app campaigns in the UK.

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To specifically reach users willing to donate money, Swisscom Advertising deployed nugg.ad’s innovative branding technology as part of an online display campaign for SOS Children’s Villages, which had been realised by the media agency Mediaplus. Compared to users without any campaign contact, the willingness to donate money for the non-profit organisation SOS Children’s Villages was thereby significantly increased by up to 20%.

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smartclip, the leading marketer and technology innovator for multiscreen video advertising, has expanded its cooperation with nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement. Based on nugg.ad’s high-reach demographic target group data, mobile video, the most rapidly growing video segment, will now become accessible to advertisers via smartclip. For advertising campaigns in the mobile video segment, smartclip is counting on the features of nugg.ad’s Programmatic Premium Solutions to optimise its mobile publisher portfolio.

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Naftemporiki, a major publisher of financial and business newspapers in Greece, and nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, have teamed up to provide improved targeting opportunities to advertisers on Naftemporiki’s websites with immediate effect.

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Adweb, the fastest growing digital operation in Greece and Cyprus, and nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, announced today that they have signed a strategic agreement. Adweb now acts as a representative agency for nugg.ad in Greece and Cyprus, whereby it will be providing publishers, agencies and advertisers with seamless access to the advanced Predictive Behavioral Targeting (PBT) solutions of nugg.ad.

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The SINUS Institute, specialised in psychological and socio-scientific research and consulting, and nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, have converted the Sinus-Milieus® into digital form for the first time in Germany. As of now, advertisers benefit from the digital Sinus-Milieus®, which this exclusive partnership makes available. 

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Thanks to nugg.ad technology, t@rget+  allows a deep analysis of the audience , over 10M unique users, around 80 variables of socio-demographic, products interest, consumer behavior or purchase intent.

 

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