NEWS

CASE STUDIES

In order to increase the effectiveness of display campaigns, Le Point Communication now offers targeting by demographics, product interests and consumer behaviour, as well as a customised segmentation thanks to 80 criteria grouped in 5 categories (socio-demographic, affinity, purchase intention, consumer behaviour and product interests).

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RBC, a leading Russian business media holding, and nugg.ad, technology specialist in the fields of smart data management and digital brand advertising, announce their strategic partnership. Together they will offer enhanced targeting to advertisers and agencies. In this respect, RBC will make use of the Predictive Behavioral Targeting technology of the target group specialist and, thus, secures a competitive advantage through innovative target group marketing and machine learning technology.

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The Moneytizer became quickly successful with already more than 1700 sites included in its platform and nearly 700 million ad impressions per month. To qualify the reach of its network, The Moneytizer chose nugg.ad as the solution that will enable them to offer accurate and better qualified target groups among trading desks and other partners.

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Audience Square, premium marketplace of more than 150 premium media websites addressing more than 33 million unique users per month, has chosen nugg.ad as partner to qualify its audience and to set up its DMP.

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New nugg.ad CEO Martin Hubert takes over the management of the target group specialist on May 1st, 2015. Prior to this, Hubert was Managing Director at Ströer Digital Group. He will take care of the expansion of sales, especially internationally, and will further develop the company’s product portfolio in terms of Data Management. The former CEOs Karim H. Attia and Stephan Noller will remain as advisers for the company.

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Yesterday night, nugg.ad, technology specialist in the field of Smart Data Management and Digital Brand Advertising, received the “For..Net Award for Commitment to Data Protection” from the Research Centre for IT Law and Internet Policy at the University Passau. The targeting company was awarded for its data-compliant IT innovations and for its overall compliance with strict data protection standards.

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Zodiak Advertising, the leading Sell Side Solution in Italy and Spain, and nugg.ad, a company of Deutsche Post DHL, announce their partnership, hence, empowering Zodiak’s premium offer thanks to the integration of nugg.ad’s data management solution. Zodiak Advertising chooses nugg.ad’s Predictive Behavioural Targeting Solutions to provide publishers with the most effective audience targeting. 

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For the first time, ProSiebenSat.1 publisher SevenOneMedia and targeting specialist nugg.ad apply Predictive Behavioural Targeting to the HbbTV offer. From now on, the HbbTV Targeting developed by nugg.ad is available on TV channels such as SAT.1, ProSieben, kabel eins, and sixx.

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As of now, nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, analyses the website visitors of the Premium Tourism Brand Tirol (tirol.at) and, thus, enables a description of the website audience according to target group criteria as well as a target group specific content optimisation for first-time visitors in particular. 

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Right at the beginning of 2015, Microsoft Advertising takes some new target groups into their portfolio and, as of now, offers “The Decision Makers” and Digital Sinus-Milieus®. Due to the cooperation with targeting specialist nugg.ad, Microsoft Advertising’s customers can as of now benefit from new possibilities of addressing target groups. 

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