BENEFITS FOR SALES HOUSES / PUBLISHERS

CASE STUDIES

How do publishers / sales houses benefit with nugg.ad?

The nugg.ad Smart Audience PlatformTM offers publishers and sales houses a new dimension in premium audience monetisation. nugg.ad enables its clients to increase revenue within direct sales & programmatic campaigns for all kinds of inventory (display & video / desktop & mobile devices). With nugg.ad, you can easily address a broad range of high-quality audiences including your own 1st-party first data, nugg.ad predictive audiences with maximum reach, and 3rd-party data as well as customised audiences based on your own or your advertisers’ data. Thus nugg.ad empowers publishers / sales houses to increase the value of their inventory on any platform (SSPs, exchanges, networks, via direct sales etc.), while maintaining full control and data security. At the same time our unique research & brand measurement methodology significantly increases transparency regarding audience targeting efficiency and ad impact.

 

 

OVERVIEW - YOUR ADVANTAGES WITH NUGG.AD:

• Improved monetisation for your online / mobile inventory at a premium level

• Smart data management with highly flexible self-service interface

• Broad range of audiences & predictive technology for maximum reach

• Customised audiences according to your individual needs

• High connectivity (all common SSPs / DSPs / exchanges etc.)

• Advanced data security & rights management, maximum privacy

• Fully managed service with ongoing consulting and business development