CASE STUDIES

News

The change of media usage habits forces advertisers to rethink. While the desired target group was previously easily addressed through TV ads, nowadays TV ads and online video commercials need to be combined in order to achieve relevant reach in many marketing target groups. The integrated placement of moving image campaigns with X-Cross now leads to considerable benefits for advertisers. This is revealed by the PayPal campaign. 

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Premium Private Marketplace SouthernX and nugg.ad, technology specialist in the fields of smart data management and digital brand advertising, just signed their strategic partnership for the South African digital market. SouthernX gives advertisers the opportunity to buy premium digital inventory from publishers local to Sub-Saharan Africa through real-time bidding auctions. Together they offer enhanced real time analytics to advertisers and agencies. 

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In order to increase the effectiveness of display campaigns, Le Point Communication now offers targeting by demographics, product interests and consumer behaviour, as well as a customised segmentation thanks to 80 criteria grouped in 5 categories (socio-demographic, affinity, purchase intention, consumer behaviour and product interests).

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RBC, a leading Russian business media holding, and nugg.ad, technology specialist in the fields of smart data management and digital brand advertising, announce their strategic partnership. Together they will offer enhanced targeting to advertisers and agencies. In this respect, RBC will make use of the Predictive Behavioral Targeting technology of the target group specialist and, thus, secures a competitive advantage through innovative target group marketing and machine learning technology.

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The Moneytizer became quickly successful with already more than 1700 sites included in its platform and nearly 700 million ad impressions per month. To qualify the reach of its network, The Moneytizer chose nugg.ad as the solution that will enable them to offer accurate and better qualified target groups among trading desks and other partners.

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Optimal target groups for your campaign:

nugg.ad allows you to select socio-demographic data and product interests for your campaign, right down to individual target group definitions, if desired. Another option is to use nugg.ad hotspots to address pre-defined target groups.
  • Car Buyers
    Intent to buy a car
  • Technology & Gadgets
    Interested in consumer electronics and technology
  • Discount Shoppers
    Shopping in discount stores, low/medium income
  • Families with young children
    Households interested in baby products
  • Holiday Travellers
    Users interested in train/plane tickets, hotels, holidays & last minute
  • Gamers
    Passionate about computer & video games
  • Household Shoppers
    Household decision makers
  • Healthy Eaters
    Interested in healthy food & organic food stores
  • LOHAS / High Income Earners
    Interested in healthy food, art & culture + high income
  • Beauty,Care & Fashion Lovers
    Passion for beauty and fashion products
  • Luxury Shoppers
    Prefer high quality stores & brand products
  • Home Movers
    Plan to move into a flat or a house
  • Young Mobile Communicators
    Interested in mobile internet & communication
  • Savers & Investors
    Interested in investments, funds etc.
  • Celebrity Gossip
    Interested in stars, fashion and gossip
  • Fitness & Sports Enthusiasts
    Regularly exercise / play sports