tl_files/media/w15/Graphics/smart_audiences.png awarded as Innovator of the Year 2019

We are delighted about the renewed award by brand eins and Statista with the best possible rating in the category Internet, Media and Communication

Data-driven Marketing - The Zalando Code

What is the secret behind Zalando's rapid growth and which roles do Zalando Media Solutions and play? W&V has taken a glance at the marketing engine room of the fashion platform:

The programmatic premium publisher marketplaces La Place Media and Audience Square decided to bring together their data-driven audiences via, to launch the new product “Ace”, a video skin format by 

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Starting in March, heise online, one of the leading opinion-forming media providers for German-language high-tech news, sets upon the targeting specialist’s machine learning technology. Thus, heise online benefits from’s data-driven targeting. Key factors for the cooperation were the high standards of privacy and the innovative targeting solutions offered by

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Optimal target groups for your campaign: allows you to select socio-demographic data and product interests for your campaign, right down to individual target group definitions, if desired. Another option is to use hotspots to address pre-defined target groups.
  • Car Buyers
    Intent to buy a car
  • Technology & Gadgets
    Interested in consumer electronics and technology
  • Discount Shoppers
    Shopping in discount stores, low/medium income
  • Families with young children
    Households interested in baby products
  • Holiday Travellers
    Users interested in train/plane tickets, hotels, holidays & last minute
  • Gamers
    Passionate about computer & video games
  • Household Shoppers
    Household decision makers
  • Healthy Eaters
    Interested in healthy food & organic food stores
  • LOHAS / High Income Earners
    Interested in healthy food, art & culture + high income
  • Beauty,Care & Fashion Lovers
    Passion for beauty and fashion products
  • Luxury Shoppers
    Prefer high quality stores & brand products
  • Home Movers
    Plan to move into a flat or a house
  • Young Mobile Communicators
    Interested in mobile internet & communication
  • Savers & Investors
    Interested in investments, funds etc.
  • Celebrity Gossip
    Interested in stars, fashion and gossip
  • Fitness & Sports Enthusiasts
    Regularly exercise / play sports