CASE STUDIES

Press Release

Adweb, the fastest growing digital operation in Greece and Cyprus, and nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, announced today that they have signed a strategic agreement. Adweb now acts as a representative agency for nugg.ad in Greece and Cyprus, whereby it will be providing publishers, agencies and advertisers with seamless access to the advanced Predictive Behavioral Targeting (PBT) solutions of nugg.ad.

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The SINUS Institute, specialised in psychological and socio-scientific research and consulting, and nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, have converted the Sinus-Milieus® into digital form for the first time in Germany. As of now, advertisers benefit from the digital Sinus-Milieus®, which this exclusive partnership makes available. 

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Thanks to nugg.ad technology, t@rget+ allows a deep analysis of the audience of sites marketed by the network for over 10 million unique users, based on 80 socio-demographic, products interest, consumer behaviour or purchase intent variables.

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For  more  than  18  years  AT  Internet  has  epitomised  one  of  the  examples  of  French  success  in  the  digital  sector.  Over  the  last  few  months,  the  European  digital  analytics  leader  has  taken  another  important  step  forward  by  winning  significant  market  share  on  an  international  level,  and  doesn't  plan  on  stopping  there…

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The recent survey “OMS – Desktop vs. Mobile” demonstrates for the first time what content is mainly used on mobile news websites, and illustrates the differences between mobile user behaviour and desktop-based usage. Advertising customers profit from valuable research findings that support the planning and creation processes for successful mobile campaigns.

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Goldbach Audience, Omnimedia, Ringier and Swisscom Advertising launch the "Swiss Audience Network“. In the newly created targeting network, which is based on the Open Targeting Platform™ of nugg.ad, attractive target groups of high-reach premium sites can be booked directly without duplicates for the first time. With this solution, the internet has closed the gap to the traditional TV and print media regarding reach, target groups, campaign management and planning security, and has become even more relevant for major brands.

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