Press Release

The newly-founded Brand Advertising Committee, an initiative started by the umbrella organisation of the digital industry in Europe (IAB Europe) with the objective of creating consistent branding standards, has appointed Karim H. Attia as Chairman. The BAC is collaborating with the CEO of nugg.ad, Europe’s leading provider of digital target group marketing and brand solutions specialist, to develop a framework consisting of standards in the fields of advertising formats, KPIs and metrics, as well as target audiences for the efficient and reliable implementation of brand communication campaigns on a large scale.

nugg.ad, Europe’s leading targeting and brand solution specialist, welcomes Richard Metcalf as the Director of Mobile Solutions to its London office. With the new appointment, nugg.ad is keeping ahead of current developments in the online advertising market – particularly in the mobile and data segments. nugg.ad is working intensively on expanding its various targeting solutions on an international scale and on constant improvement of its algorithms.