CASE STUDIES

Press Release

The offer of "Audience Profiling" permits advertisers to qualify their audience trough 80 variables belonging to five major themes (sociodemographic, product interest, purchase intention, consumer behavior, affinity).

Read more …

The Data Days Conference 2014, hosted by nugg.ad under the slogan ‘AIR. WATER. EARTH. DATA.’, evoked fascinating panels and discussions on several Big Data topic on October 1st & 2nd: international guests from politics, economy, privacy, and the digital sector talked about the impact of algorithms on non-digital environments and how automation is changing the online industry as well as our everyday lives. Topics like the ethical, economical and political consequences of huge volumes of data were discussed and to what extend “the new gold” entails new business models.

Read more …

nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, will host the Data Days Conference 2014 under the motto ‘AIR. WATER. EARTH. DATA.’ on October 1st and 2nd in Berlin. Over the course of the two days, high-profile speakers from companies and institutions such as Axel Springer, BMWChanging EnvironmentsDesignswarm, the German Football Association (DFB), Google and Soundcloud will discuss the ins and outs of the data-world in six diverse tracks. 

Read more …

nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, announces that Augustin Decré has been promoted to Director Southern Europe, a newly created position at nugg.ad

Read more …

People no longer consume moving images exclusively on one device. In addition to TV, more and more programmes, films and videos are also being watched on tablets, smartphones, Smart TVs and desktop computers. To use several screens, sometimes even at the same time, has become a reality for media consumers in 2014. Now, the Dusseldorf-based VivaKi group and nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, have introduced X-Cross. X-Cross allows the integrated placement of moving image ads in TV and online, to optimise contact classes, cross channel, and to maximise the net reach of a campaign. 

Read more …

ePrivacyconsult GmbH has certified the data protection compliance for the technology of nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement with the award of the “ePrivacyseal”. The certificate, which is based on the EU criteria catalogue for the data protection seal “ePrivacyseal“, is valid in Europe. It includes the certification of the already awarded Predictive Behavioural Targeting technology as well as the latest nugg.ad products Audience Analytics, Mobile Solutions, Data Solutions, Location Based Advertising and Programmatic Premium Solutions.

Read more …