CASE STUDIES

Press Release

For the first time, ProSiebenSat.1 publisher SevenOneMedia and targeting specialist nugg.ad apply Predictive Behavioural Targeting to the HbbTV offer. From now on, the HbbTV Targeting developed by nugg.ad is available on TV channels such as SAT.1, ProSieben, kabel eins, and sixx.

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As of now, nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, analyses the website visitors of the Premium Tourism Brand Tirol (tirol.at) and, thus, enables a description of the website audience according to target group criteria as well as a target group specific content optimisation for first-time visitors in particular. 

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Right at the beginning of 2015, Microsoft Advertising takes some new target groups into their portfolio and, as of now, offers “The Decision Makers” and Digital Sinus-Milieus®. Due to the cooperation with targeting specialist nugg.ad, Microsoft Advertising’s customers can as of now benefit from new possibilities of addressing target groups. 

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nugg.ad and Swisscom Advertising further developed their partnership on the Swiss advertising market: as of now Swisscom Advertising, the only Swiss marketer for 4-screen solutions (smartphone, computer, tablet, TV) holding the highest national reach, employs nugg.ad’s Mobile Solutions. nugg.ad’s Mobile Solutions represent the perfect answer for efficient target group management on all mobile devices.

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The offer of "Audience Profiling" permits advertisers to qualify their audience trough 80 variables belonging to five major themes (sociodemographic, product interest, purchase intention, consumer behavior, affinity).

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The Data Days Conference 2014, hosted by nugg.ad under the slogan ‘AIR. WATER. EARTH. DATA.’, evoked fascinating panels and discussions on several Big Data topic on October 1st & 2nd: international guests from politics, economy, privacy, and the digital sector talked about the impact of algorithms on non-digital environments and how automation is changing the online industry as well as our everyday lives. Topics like the ethical, economical and political consequences of huge volumes of data were discussed and to what extend “the new gold” entails new business models.

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