CASE STUDIES

Press Release

nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, will host the Data Days Conference 2014 under the motto ‘AIR. WATER. EARTH. DATA.’ on October 1st and 2nd in Berlin. Over the course of the two days, high-profile speakers from companies and institutions such as Axel Springer, BMWChanging EnvironmentsDesignswarm, the German Football Association (DFB), Google and Soundcloud will discuss the ins and outs of the data-world in six diverse tracks. 

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nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, announces that Augustin Decré has been promoted to Director Southern Europe, a newly created position at nugg.ad

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People no longer consume moving images exclusively on one device. In addition to TV, more and more programmes, films and videos are also being watched on tablets, smartphones, Smart TVs and desktop computers. To use several screens, sometimes even at the same time, has become a reality for media consumers in 2014. Now, the Dusseldorf-based VivaKi group and nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, have introduced X-Cross. X-Cross allows the integrated placement of moving image ads in TV and online, to optimise contact classes, cross channel, and to maximise the net reach of a campaign. 

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ePrivacyconsult GmbH has certified the data protection compliance for the technology of nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement with the award of the “ePrivacyseal”. The certificate, which is based on the EU criteria catalogue for the data protection seal “ePrivacyseal“, is valid in Europe. It includes the certification of the already awarded Predictive Behavioural Targeting technology as well as the latest nugg.ad products Audience Analytics, Mobile Solutions, Data Solutions, Location Based Advertising and Programmatic Premium Solutions.

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In the online advertising market’s year of automation, nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, has entrenched itself as a targeting specialist for Programmatic Premium campaigns. The newly gained efficiency and transparency of automated advertising especially enhances targeting for small campaigns and specific target groups, including premium segments.

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Following the successful start of nugg.ad’s incubator programme in 2012, the stage is set for the Data Pioneers Competition 2014. With the support of Deutsche Post DHL, the best innovations could be rewarded with a service contract of up to €100,000. To become part of the nugg.ad incubator programme, aspiring data-driven start-ups can submit their application via www.data-days.com until September 1st, 2014.

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