CASE STUDIES

Press Release

People no longer consume moving images exclusively on one device. In addition to TV, more and more programmes, films and videos are also being watched on tablets, smartphones, Smart TVs and desktop computers. To use several screens, sometimes even at the same time, has become a reality for media consumers in 2014. Now, the Dusseldorf-based VivaKi group and nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, have introduced X-Cross. X-Cross allows the integrated placement of moving image ads in TV and online, to optimise contact classes, cross channel, and to maximise the net reach of a campaign. 

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ePrivacyconsult GmbH has certified the data protection compliance for the technology of nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement with the award of the “ePrivacyseal”. The certificate, which is based on the EU criteria catalogue for the data protection seal “ePrivacyseal“, is valid in Europe. It includes the certification of the already awarded Predictive Behavioural Targeting technology as well as the latest nugg.ad products Audience Analytics, Mobile Solutions, Data Solutions, Location Based Advertising and Programmatic Premium Solutions.

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In the online advertising market’s year of automation, nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, has entrenched itself as a targeting specialist for Programmatic Premium campaigns. The newly gained efficiency and transparency of automated advertising especially enhances targeting for small campaigns and specific target groups, including premium segments.

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Following the successful start of nugg.ad’s incubator programme in 2012, the stage is set for the Data Pioneers Competition 2014. With the support of Deutsche Post DHL, the best innovations could be rewarded with a service contract of up to €100,000. To become part of the nugg.ad incubator programme, aspiring data-driven start-ups can submit their application via www.data-days.com until September 1st, 2014.

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Europe’s leading specialist in digital target group marketing and brand engagement measurement, is delighted to announce the launch of its Italian branch in Milan, which is in line with the company’s continuous international expansion strategy across Europe. Enrico Ciampini, whom nugg.ad has appointed as the Country Director for Italy, is heading the newly opened office since July 1st. 

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Under the slogan “AIR. WATER. EARTH. DATA.“ nugg.ad, a company of Deutsche Post DHL and Europe’s leading specialist in digital target group marketing and brand engagement measurement, will host the DATA DAYS 2014 on October 1st and 2nd in Berlin. The international, English-speaking conference will holistically and controversially examine the latest trends in the world of data as well as its impact on society.

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