Open Targeting Platform

The nugg.ad open targeting platform completely redefines the interaction between agency and publisher targeting:

 1. A cooperative platform for publishers and agencies

We are convinced that good targeting happens when agencies and publishers sit at the same table, since both parties have insights and data that can make campaigns more efficient. Agencies possess target group knowledge, while publishers can deliver access to an audience and qualify this audience further by means of targeting systems.

The nugg.ad platform takes account of this through different networking possibilities: agencies can synchronise cross publisher campaigns, publishers can create networked reach, data providers can make their data available to all participants.

2. Single tag solution

The open targeting platform requires only one tag from the publisher. All functions across the board, such as contact class optimisation but also agency-specific functions, can be controlled with this single tag, which minimises both technical effort and the risk of failure. Furthermore, the publisher always has full control over and transparency in current targeting campaigns and can support these ideally with his portfolio knowledge. Since delivery is always carried out via the publisher system, tailored forms of advertising and special arrangements can be implemented without any additional effort.

3. Contact class control and branding support

The open targeting platform offers a range of innovative features that are above all suitable for organising high-quality branding campaigns with a wide reach. This means that it is possible to carry out contact class optimisation not only by means of frequency capping but also with frequency boosting. In particular, the contact doses needed for branding campaigns can be reached reliably in this way. In addition, special methods have been integrated that provide all participants with the possibility of optimising campaigns directly and automatically according to brand effectiveness.