We are Europe’s Audience Experts and provide publishers, media owners/sales houses, advertisers and media agencies with the perfect infrastructure for pioneering and efficient brand communication. Through our technology, we enable our partners to deliver online advertising that is both target group-specific and highly effective in measuring the impact of campaigns. Website operators use our Content Solutions to show web pages which are customised in real-time for specifically intended target groups.
With nugg.ad, target groups for real-time online campaigns can be booked instantly and in a standardised format from any nugg.ad client. We offer publishers new and additional revenue streams. We support our clients with a total package of state-of-the-art technology, business development processes and ongoing consulting. Advertisers benefit from maximum brand impact in the desired target group.
The nugg.ad Open Targeting PlatformTM offers agencies a unique networking opportunity for cross-market and cross-publisher targeting campaigns. Our Data Solutions also make it possible to use data from external sources to reach very specific target groups.
The success of nugg.ad’s algorithms in generating accurate real-time predictions is achieved by combining multiple data sources. In addition to data on surf behaviour nugg.ad also incorporates survey data, among other things, into our measuring system. This makes it possible to define target groups even for atypical products such as FMCGs which do not have a traditional channel online.
Our solutions can be easily integrated on any platform for targeted display, video and mobile advertising. Advertisers across Europe already rely on our technology which has maximum data protection: We are the only targeting provider whose product has a valid EuroPriSe certification.
nugg.ad’s clients include leading online marketing agencies such as Axel Springer Media Impact, Microsoft, SevenOne Media and the eBay Advertising Group. We have offices in Berlin, London, Paris, Copenhagen, Hamburg, Warsaw and Cologne.
nugg.ad is a company of Deutsche Post DHL