Consumer Information

Predictive behavioural targeting is the solution for relevant advertising. Not every consumer is interested in car advertisements or shaving cream, and only some of them are looking forward to the latest Smartphone. Targeting tries to allocate users to certain interest groups and then to adapt the advertisements accordingly.

What does nugg.ad do?

With predictive behavioural targeting, nugg.ad has developed a procedure that analyses the online behaviour of users and automatically assigns these users to the above-mentioned interest segments. This means that advertising campaigns can be directed towards people interested in cars, or to those who like technology.

In this process, nugg.ad places great value on a consistent observance of data protection and has received many awards in this area. The nugg.ad system does not store personal data (such as name, address, etc.) or IP addresses at any time. The information saved therefore does not provide any information on an individual user.

Please feel free to contact our data protection specialist, Christian Pfeiffer, (christian.pfeiffer@nugg.ad) or the nugg.ad marketing director, Ilana Rolef, (ilana.rolef@nugg.ad) at any time should you have any questions on the matter.

If you still do not wish to participate in the nugg.ad advertisement optimisation, please confirm this with a click on the adjacent opt-out button to the right.