About nugg.ad

nugg.ad operates Europe’s largest targeting platform and offers the most efficient solution for target group-specific online advertising. With the unique principle of predictive behavioural targeting, the company has become the market leader. nugg.ad offers customised, cooperative solutions that make it possible for online marketers, agencies and advertisers to increase the efficiency, performance and branding impact of their online campaigns. Through nugg.ad, target groups for real-time online campaigns can be booked instantly and in a standardised format from any nugg.ad client. 

We offer a unified solution consisting of state-of-the-art technology, business development processes and ongoing consulting. The nugg.ad solution reduces wastage, increases campaign efficiency and reduces target group CPM. nugg.ad makes it possible for agencies and advertisers to tailor their advertisement design to particular target groups, significantly increasing the effectiveness of ads. Detailed reports offer additional valuable target group insights. nugg.ad clients increase their sales and develop new accounts.

The recipe for success for the real-time predictions of nugg.ad’s algorithms is the combination of multiple data sources. In addition to data about surfing behaviour, nugg.ad also incorporates survey data, among other things, into its data measuring system. This makes it possible to apply targeting even to atypical product groups such as FMCG.

nugg.ad’s clients include leading online marketing agencies such as Axel Springer Media Impact, SevenOne Media and the eBay Advertising Group.