Performance Solutions

Whether you are interested in improving banner click rates, conversions or the way that potentially interested users are addressed using retargeting mechanisms, we offer solutions that maximise the efficiency of all the above.

Predictive Retargeting

Predictive Retargeting involves determining the typical visitor of brand websites based on their surfing behaviour. The profiles created in this way are used when selecting online adverts for external placements to target precisely those persons who most closely resemble the typical visitors to your brand website. This can reach many more appropriate users than only retargeting those who have already visited.

Click Optimiser

To achieve maximum click rates, we analyse surfing and click behaviour to deliver real time profiles of the users most likely to click through on a specific advertisement. Our technology learns with each click and uses a statistical model to identify the users most likely to click on your adverts.

Conversion Optimiser

nugg.ad also delivers solutions to improve your conversion rates. During the campaign, the system learns from each conversion working out which users are most likely to end up in a purchase or conclusion when presented with a specific piece of online advertising.

What our performance solutions deliver:

• Targeting through adverts to persons with the greatest likelihood of clicking or purchasing, using our Click and Conversion Optimiser
• Our Predictive Retargeting helps to determine which users have an affinity for the product and then addresses them in a targeted manner – an ideal approach for new customer acquisition
• Our certified solutions ensure maximum privacy protection

And here’s how you benefit:

• Efficient path to improved click and conversion rates
• Reduction in wastage within your campaign
• Optimisation of ongoing campaigns with each click or user action serving as new data for our system to process