Durch Befragungsdaten wird Targeting auch für Produkte möglich, für die es keine speziellen Online-Umfelder gibt, wie z.B. FMCG.
nugg.ad evauliert Daten aus dem Surfverhalten von Usern auf den Webseiten seiner Kunden.
Durch Predictive Behavioral Targeting werden Zielgruppen für Adnetworks und Publisher direkt vermarktbar.
Durch Daten von Brandwebsites werden affine Kunden identifiziert, ohne dass sie zuvor ein eindeutiges Kaufverhalten nachgewiesen haben.
Daten aus dem Nielsen Homescan Panel machen sehr präzises und direktes Predictive Targeting auf sonst nur schwer erfassbare Produktgruppen möglich.
Adnertworks und Publisher haben die Möglichkeit, ihren Kunden attraktive Zielgruppen direkt und standardisiert anzubieten.
nugg.ad hilft bei der Akquise neuer Budgets und dem Erzielen hoher TKPs.
nugg.ad identifiziert kauffreudige User und steigert die Conversionrate.
nugg.ad lässt Werbung wirken und liefert detaillierte Zielgruppeninsights.
nugg.ad minimiert Streuverluste und adressiert die richtige Zielgruppe.
nugg.ad Predictive Behavioral Targeting offers adnetworks and publishers various best-performer combinations of sociodemographics and product interests as standardised Hot-Spots. Here are some examples:
Car Enthusiasts: On the road with the family or solo, this male target group between 20-49 years of age is all about cars.
Gadget Lovers: While being available all day every day, these people between 14-49 years are keen on mobiles and phone rates.
Insurance Shoppers & Financial Information Seekers: This user group has an above-average income and is deeply interested in financial investments, real estate, or insurances.
Technology Shoppers: Technology shoopers are aged between 20 and 49 and very affine to consumer electronics as well as cameras.
Media Eaters: At home with the stars and starlets, this target group knows about everything and everyone in entertainment, lifetyle, and / or music.
Families: Our families, bookable at all nugg.ad clients, are proud parents of at least one child or all people with more than three persons living in one home.
Travel Enthusiasts: These people love to travel the world with all-inclusive as well as last-minute offers.
Gamers: All 14-39 year old gamers and gamblers who like to spend their free time shaking pads in front of a pc or game console are bookable through Predictive Behavioral Targeting.
Household Decision Makers: The forefront of all supermarket decision makers between 20-59 with a buying interest in consumer products for the household.
Computerfreaks: Everything connected to computer hardware or software means a lot to this male target group.
Christian Hillemeyer
Communications Manager
+49 (0)30 29 38 19 99 -18