Data Solutions

nugg.ad Data Solutions offer extensive opportunities for augmenting your online media planning with external data, to ensure you pinpoint and reach specific target groups. Our Data Platform provides the external data you need - i.e., from shopping, travel or automobile portals - to optimise your media planning with regard to product interest or brand affinities.

Combined with our predictive behavioural targeting, we ensure that even special interest contacts are pinpointed with accuracy, and also guarantee an extensive reach.

For publishers, we offer the option of publishing anonymised data on our platform, thus enabling you to tap into new sources of income. 

Our data solutions offer the following:

• We supply target group specific data, helping to offer even highly specialised products and services
• To increase reach whilst retaining high accuracy, we can combine external data with our predictive behavioural targeting technology
• The optimal combination is the deployment of our Open Targeting Platform for cross publisher campaigns
• Only anonymised data is used

And this is how you can profit:

• By increasing the impact and effectiveness of your advertising, and reducing waste coverage - even when the target groups are highly specific
• We offer data from all relevant market segments
• By running defined data campaigns with a maximum reach
• By tapping into an additional source of income if you are a publisher, through providing your data

Example of application: Weather Targeting

Even real time climate data (temperature, rainfall, humidity) can be taken into account in the targeted display of your online advertising campaign. It is now possible for you to combine 

nugg.ad targeting with weather data which is constantly updated.