Content Solutions

Our Content Solutions represent a cutting edge technology to optimise how your website performs among specific target groups, including first-time users. Audience Insights provides detailed analysis of your visitors demographics, an ideal expansion of the classic web analytics tools. You receive high quality data with socio-demographic and product interest details.

nugg.ad Content Targeting allows you to tailor the content of your website in real time based on the visitor profile. Regardless of whether you are operating an eCommerce portal, a news website or a brand website, nugg.ad Content Targeting helps you to select suitable content automatically based on the needs and interests of the user. This makes it easier for your users to find relevant content. Plus you benefit from higher page impression figures, longer dwell times and better conversion rates.

And this is how our technology works:

nugg.ad Content Solutions are based on the same principle as nugg.ad predictive behavioural targeting. Each user’s socio-demographic information (including gender, age, income and education), product interests and surfing behaviour are gathered anonymously to provide a better picture of the visitor structure. By integrating with your existing web analytics tools these profiles allow you to see who your visitors are as well as how your site is used. On request, the content of your website can also be tailored to the visitor in real time, even if it is the first time they visit. It is also possible to integrate your content management system (e.g. CoreMedia CMS).

What our content solutions deliver:

• Unparalleled opportunities to deliver targeted content to first time website visitors and high-quality insights
• Automatic display of content switched in real time, based on product interests, surfing behaviour or socio-demographics
• Our solution is infinitely scalable 

And here is how you benefit:

• More quality insights into your visitor structure
• Precise delivery of your content to the intended target groups
• Better usability
• Improved conversion rates, dwell times and page impressions