nugg.ad Predictive Behavioral Targeting

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News

03.06.2013

La Place Media announces the launch of its audience offer in partnership with nugg.ad

La Place Media is launching its qualified audience targeting offer and has chosen to put its trust in the skills of nugg.ad, Europe’s leading provider of digital target group marketing and brand engagement measurement, with 1.1 billion unique profiles and the highest standard of certification for data protection (European Privacy Seal), to identify the target audience for all the media owners making up its offer, totalling 120 brand sites.

30.05.2013

Focus on young target groups: tape.media & nugg.ad team up

Europe’s leading provider of digital target group marketing and brand engagement measurement, nugg.ad, and tape.media, marketer of tape.tv, music TV for the digital age, are pleased to announce their partnership. Both companies will focus on specialised branding campaigns. Thanks to its innovative nature and user-friendliness, the Berlin music video station is the top music video platform in Germany with a high reach across younger target groups.

28.05.2013

IAB Europe appoints Karim H. Attia as Chairman of the Brand Advertising Committee

The newly-founded Brand Advertising Committee, an initiative started by the umbrella organisation of the digital industry in Europe (IAB Europe) with the objective of creating consistent branding standards, has appointed Karim H. Attia as Chairman. The BAC is collaborating with the CEO of nugg.ad, Europe’s leading provider of digital target group marketing and brand solutions specialist, to develop a framework consisting of standards in the fields of advertising formats, KPIs and metrics, as well as target audiences for the efficient and reliable implementation of brand communication campaigns on a large scale.

24.05.2013

nugg.ad receives prestigious IAB Research Award 2013

Yesterday evening the ceremony for this year's IAB Research Awards 2013 took place. nugg.ad, Europe’s leading targeting and brand solution specialist, received one of the prestigous awards for its research project "How we surf" in the category "Consumer Attitudes and Behaviour".

14.05.2013

nugg.ad expands nationally and internationally

nugg.ad, Europe’s leading targeting and brand solution specialist, welcomes Richard Metcalf as the Director of Mobile Solutions to its London office. With the new appointment, nugg.ad is keeping ahead of current developments in the online advertising market – particularly in the mobile and data segments. nugg.ad is working intensively on expanding its various targeting solutions on an international scale and on constant improvement of its algorithms.

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