CASE STUDIES

News

Zodiak Advertising, the leading Sell Side Solution in Italy and Spain, and nugg.ad, a company of Deutsche Post DHL, announce their partnership, hence, empowering Zodiak’s premium offer thanks to the integration of nugg.ad’s data management solution. Zodiak Advertising chooses nugg.ad’s Predictive Behavioural Targeting Solutions to provide publishers with the most effective audience targeting. 

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For the first time, ProSiebenSat.1 publisher SevenOneMedia and targeting specialist nugg.ad apply Predictive Behavioural Targeting to the HbbTV offer. From now on, the HbbTV Targeting developed by nugg.ad is available on TV channels such as SAT.1, ProSieben, kabel eins, and sixx.

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As of now, nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, analyses the website visitors of the Premium Tourism Brand Tirol (tirol.at) and, thus, enables a description of the website audience according to target group criteria as well as a target group specific content optimisation for first-time visitors in particular. 

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Right at the beginning of 2015, Microsoft Advertising takes some new target groups into their portfolio and, as of now, offers “The Decision Makers” and Digital Sinus-Milieus®. Due to the cooperation with targeting specialist nugg.ad, Microsoft Advertising’s customers can as of now benefit from new possibilities of addressing target groups. 

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nugg.ad and Swisscom Advertising further developed their partnership on the Swiss advertising market: as of now Swisscom Advertising, the only Swiss marketer for 4-screen solutions (smartphone, computer, tablet, TV) holding the highest national reach, employs nugg.ad’s Mobile Solutions. nugg.ad’s Mobile Solutions represent the perfect answer for efficient target group management on all mobile devices.

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Optimal target groups for your campaign:

nugg.ad allows you to select socio-demographic data and product interests for your campaign, right down to individual target group definitions, if desired. Another option is to use nugg.ad hotspots to address pre-defined target groups.
  • Car Buyers
    Intent to buy a car
  • Technology & Gadgets
    Interested in consumer electronics and technology
  • Discount Shoppers
    Shopping in discount stores, low/medium income
  • Families with young children
    Households interested in baby products
  • Holiday Travellers
    Users interested in train/plane tickets, hotels, holidays & last minute
  • Gamers
    Passionate about computer & video games
  • Household Shoppers
    Household decision makers
  • Healthy Eaters
    Interested in healthy food & organic food stores
  • LOHAS / High Income Earners
    Interested in healthy food, art & culture + high income
  • Beauty,Care & Fashion Lovers
    Passion for beauty and fashion products
  • Luxury Shoppers
    Prefer high quality stores & brand products
  • Home Movers
    Plan to move into a flat or a house
  • Young Mobile Communicators
    Interested in mobile internet & communication
  • Savers & Investors
    Interested in investments, funds etc.
  • Celebrity Gossip
    Interested in stars, fashion and gossip
  • Fitness & Sports Enthusiasts
    Regularly exercise / play sports